Cross-border e-commerce Shein entry process and key details

Shein is a cross-border e-commerce company headquartered in China, focusing on selling fashion, beauty and lifestyle products. As an extensive fashion e-commerce brand, Shein provides opportunities for various fashion brands and enterprises to enter the international market.

Why choose Shein?

1. Covering the international market: Shein has extensive international market coverage, with millions of potential customers from all over the world.
2. Fashion Focus: Shein focuses on fashion, beauty and lifestyle products, which is very suitable for trendy brands and sellers.
3. Multiple sales channels: Shein not only sells products on its website, but also markets them through mobile apps and social media channels.
4. Flexible marketing and promotion: Shein offers a variety of marketing and promotion tools, including online advertising, social media promotions and special marketing campaigns.

Shein’s entry requirements

Setting conditions

1. Formally registered enterprise: The seller’s company must be a legally registered enterprise and have legal business qualifications.
2. Product quality and supply capacity: Shein pays attention to product quality, and the products of registered sellers must meet certain quality standards and have stable supply capabilities.
3. Experience in foreign trade: Having experience in foreign trade will help sellers adapt to the operational needs of cross-border e-commerce platforms.
4. E-commerce platform operation experience: Familiar with e-commerce operation models and rules, and able to adapt and integrate into the Shein platform faster.

Setting-in materials

1. Company qualification certificate: Provide scanned copies of the company’s corporate registration certificate, tax registration certificate and other relevant qualifications.
2. Product-related certificates: Attach product quality certification certificates, trademark registration certificates and other certificates related to the products sold.
3. Company Bank Account: Provide the company’s bank account information opened in a bank in mainland China.
4. Brand authorization certificate: If the products sold involve other brands, the corresponding brand authorization certificate must be provided.

Shein entry process

Create a Shein account

First, you need to create a store account on the Shein official website. This can be done by visiting Shein’s website and registering as a seller. During the registration process, you need to provide some basic information, such as business name, contact information, tax information, etc.

Prepare products and details

After creating your store account, you can start preparing your products and details. This includes uploading product images, detailed descriptions, pricing strategies, stock quantities, etc. Ensure product information is accurate to attract enough potential customers.

Set pricing and marketing strategy

Shein allows stores to set product prices independently, so you can develop pricing strategies based on market demand and competition. Additionally, you can set up promotions at specific times to attract more customers.

Configure logistics and shipping options

To ensure successful delivery of your products, you need to configure logistics and shipping options. Shein offers a variety of logistics options, including international express and standard mail services. Based on your business needs, choose the appropriate logistics method and provide shipping time and cost information.

Review and Approval

When your product details are ready, you need to submit them to Shein for review. Shein’s review team will check product information, prices, and images to ensure they meet the platform’s requirements and standards. If everything goes well, your product will be approved for listing and sale.

By following the above steps, you can easily join Shein and launch your products into the international market. Whether you are a fashion brand, beauty product or lifestyle brand, Shein provides you with a broad sales platform to help you expand your business scope, attract more customers, and achieve business success.