Detailed explanation of the features of Shein merchants uploading products in batches and product classification

As a booming fast online e-commerce platform, Shein has achieved remarkable results in the past few years. In order to help merchants make better use of this platform, this article will introduce in detail how Shein merchants upload products in batches, and provide an in-depth analysis of Shein’s main product categories and their characteristics.

How Shein merchants upload products in batches

For Shein platform operation, how merchants upload products is an important link. The following are the specific steps for batch uploading products:

1. Create product: Click the “Create product” button and select the Shein US store.
2. Select Category: Click [Select Category] to select the type of product to publish. The system will remember this category, and subsequent products created can be directly selected from the product category drop-down list.
3. Product Attributes: * is required, others are optional. Click to expand to see more features.
4. Store secretary information: After adding, it will only be displayed on the secretary page for easy management.
5. Product title: English is required, and Chinese one-click translation is supported. Title length must not exceed 255 characters.
6. Item number: The unique item number of the product. It is recommended to fill it in according to the product name and characteristics to facilitate later search and management.
7. Product description: Only supports filling in text, and supports one-click translation in Chinese. Character length must not exceed 5000 characters.
8. Main Specifications: * is required, drop down to select the specifications corresponding to the product.
9. Original price: specific sales price, transaction price.
10. Inventory:
    • Net weight: unit is grams, minimum value is 5 grams, maximum value is 60,000 grams;
    • Packaging size: unit is cm, minimum value is 1 cm, maximum value is 5000 cm;
    • Sales status: You can drop down to set available or discontinued. Available is selected by default.
11. Batch watermarking:
    • Add watermark: You can add watermarks in batches. Please see watermark management for specific steps;
    • Edit pictures: You can batch change picture size, picture translation, picture white background, and clear pictures;
    • Export all pictures: Pictures can be exported locally.
12. Detailed pictures: Submit long pictures of 13401785px, at least 2 pictures can be submitted, and a maximum of 11 pictures can be submitted; Square pictures: Submit pictures of 12001200px, one variant only Supports submitting one image; color block image: submit 80*80px image, one variant only supports submitting one image.
13. Storage: Click Storage and the product will be published; Announcement: Click Announce and the product will be published immediately.

Shein’s main product categories and features

As a fashion e-commerce platform, Shein cooperates with self-operated merchants in a wide variety of product categories, mainly in the clothing field. The following are Shein’s main product categories and their respective characteristics:

Women’s clothing

Shein women’s clothing covers many fashion styles, including European and American ready-to-wear, Middle Eastern ready-to-wear, jeans, underwear, home wear, sportswear, sweaters, swimwear, Cosplay, outerwear, maternity wear, etc. Whether it is daily casual or special occasions, Shein women’s clothing can meet women’s various fashion needs.

Men’s clothing

Shein men’s clothing provides a wide variety of choices, including tops, trousers, two-piece suits, home clothes, jeans, underwear, sportswear, sweaters, beach shorts, outerwear, outdoor sports, plus-size full categories, etc. Whether it’s a casual date or a formal occasion, men can find stylish gear that suits them at Shein.

Children’s clothing

Shein children’s clothing covers jeans, skirts, sportswear, sweatshirts, trousers, sweaters, jackets, T-shirts, parent-child home clothes, formal wear, khakis, romper suits, children’s swimwear, etc. Shein children’s clothing not only focuses on fashion, but also on children’s comfort and safety.

Through the above introduction, we can see Shein’s deep strength and rich resources in the fashion field. Whether you are a fashionista, a pursuer of leisure, or a parent with children, Shein can provide a variety of choices to meet the fashion needs of different consumers.

Conclusion

Shein not only pays attention to product quality and design, but also attaches great importance to user experience and service. The convenience of the shopping platform, the timeliness of after-sales service and the importance of user reviews are all key points that Shein focuses on. By continuously optimizing the shopping experience and providing considerate after-sales service, Shein has won praise and support from consumers. I hope the content of this article can help merchants better understand and utilize the various functions of the Shein platform.