How to make Facebook ads produce better results? Here are some practical suggestions.
① Add Facebook ad pixels (short links), track user behavior, and obtain accurate user data through short links. Use data to help sellers better understand and know their users, so as to better analyze and meet their needs.
② Use advertising data and audience analysis to obtain “custom audience” data, conduct secondary analysis, and then conduct advertising marketing again. In other words, each advertisement is not a one-time one. The data report obtained after the advertisement is the ultimate goal, which can serve as the basis for subsequent precise advertising. Sellers should strengthen data analysis and use data to continuously guide advertising work.
③ Use the business management platform, which is a free Facebook tool for organizing and managing enterprises. When an enterprise has a marketing team, or manages multiple Facebooks, assets, or uses suppliers, or needs to control access rights and operating permissions, or needs to access other people’s accounts, it is recommended to use the business management platform. It can facilitate sellers to manage multiple accounts, multiple personnel, and multiple resources.
④ When registering, please do not enter your personal email account so that your personal account can be separated from your work account. Try to have as many people as possible manage the advertising account together to prevent security issues with the account.
⑤ The advertising content needs to be creative so that users will want to click in. Sellers can set different advertising content based on seasonal elements, holiday elements, and different groups of people.
⑥ Link with other SNS, “Internet celebrities”, SEO, Email, and even Facebook’s own group functions and homepage functions. Take an event in China as an example: when “Double Eleven” comes, all major apps on mobile phones display “Double Eleven” ads, and even the QQ program, browser, and information box on the computer are “Double Eleven” ads. Even when opening the chat software, people’s words are all Tmall’s “Torch Red Packet”. Although such “screen domination” is not something that every company can do, the multi-channel linkage reflected in their advertising methods is something that cross-border e-commerce should learn.
⑦ When necessary, use official agency ads. Although the optimization is still done by the sellers themselves, and the operation must be done by themselves, the security is relatively more guaranteed and the professionalism is stronger.