In foreign trade business, customer search and communication are two core links. However, many practitioners often fall into a mindset, thinking that only a certain method can effectively find customers, or always find excuses for poor performance in communication. This article will popularize how to break these mindsets, find more customer information through methods that suit you, and improve communication skills, so as to achieve better business results.
1. Customer search: multiple methods and personalized strategies
In the process of finding customers, different people are suitable for different methods. Some people are good at using Google search, some are good at platform operation, and some may prefer social media promotion. It is important to find a method that suits you and constantly optimize and adjust the strategy.
In addition, avoid falling into the mindset of “product is not suitable”. Any product has its market, and the key is how to tap its potential value. We should not easily find excuses for poor performance, but should deeply analyze the characteristics of the product, explore the selling points, and find the target customer group that matches it.
2. Communication skills: confidence, understanding and preparation
Communication ability is a key factor affecting business results. First of all, you must have confidence in the products you make. If you think your product is not worth buying, you will naturally appear guilty in communication.
Secondly, have a deep understanding of your own products. Know the advantages and disadvantages of your products, their selling points, and the differences from your competitors, so that you can be more persuasive in communication.
In addition, adequate preparation is the prerequisite for successful communication. Before communicating with customers, do a good job of investigation, understand the customer’s company and salesperson, as well as your own status. Prepare sufficient information to ensure that you have something to say and a basis for communication.
Three, mentality and bottom line: flexible response and reasonable profit
When communicating with customers, mentality and bottom line are equally important. Maintain a positive and open mind, and be willing to try different communication methods and strategies. At the same time, clarify your bottom line, which not only ensures the company’s profitability, but also does not pursue high profits and lose customers.
Flexible response is the key in negotiations. The bottom line can be appropriately adjusted according to the actual needs of the customer and the company’s profitability to reach a cooperation plan that both parties can accept.
Fourth, Successful Cases and Reflection: Learning and Continuous Improvement
Learning from others’ successful cases and reflecting on one’s own shortcomings are effective ways to improve business capabilities.
At the same time, we must also reflect on our own shortcomings in customer search and communication, and continuously improve and enhance. For example, have you rehearsed the dialogue countless times in your mind? Do you know your customers well enough? Do you know yourself well enough?
Customer search and communication are the two core links in foreign trade business. Breaking the mindset, finding methods and strategies that suit you, and improving communication skills are the keys to achieving better business results. Let us continue to learn and practice, continuously improve our business capabilities, and contribute more to the development of the company.