In the foreign trade industry, many people mistakenly believe that dealing with negotiations with C-end or small B-end customers is a simple matter, and it can be solved by simply asking for needs and providing quotes. However, the actual situation is not the case. C-end customers also have their own negotiation skills and ordering methods, while large B-end customers require patience, professionalism and long-term tracking and running-in. This article will explore how to effectively deal with the negotiation and transaction strategies of C-end customers.
1. Full coverage of keywords and beautiful settings of product pages
Similar to the B-end, the keywords of the product pages of C-end customers should be fully covered to ensure that no matter what keywords the customer enters, the product can be found. At the same time, the beautiful settings of the product main picture and detail page are also important factors to attract customers to click and view.
2. Quick response and concise and clear price description
C-end customers are relatively less patient, so the response to the inquiry needs to be given as soon as possible, and the price description should be concise and clear, without the need for a detailed price calculation process, just give the final price.
3. Short and concise replies and avoid using guiding words
Replies to any questions should be as short and concise as possible, and avoid using guiding words such as sorry, no, not, etc. In addition, it should be noted that customers may ask questions in their local language, so the replies should be as simple and easy to understand as possible, and avoid long English explanations.
4. Pay attention to guiding words and avoid rejecting customers
When replying to customers, pay attention to guiding words and avoid directly rejecting customers. If the product required by the customer cannot be provided or the order quantity does not meet the minimum order quantity, you can euphemistically express that you are waiting for the product to be put on the shelf or the price is slightly higher, so that the customer will give up on his own initiative instead of us rejecting the customer.
Dealing with C-end customers’ negotiations and transactions is not simple. You need to pay attention to keyword settings, quick replies, concise and clear price descriptions, short and concise replies, avoid using guiding words, and pay attention to guiding words. Only by combining these strategies can we more effectively reach transactions with C-end customers and achieve good cooperative relationships.