With the booming development of social media and changes in consumer shopping habits, overseas social media marketing will continue to be an important channel for companies to acquire customers and promote products in 2024. This article will explore the trends and response strategies of overseas social media marketing in 2024 to help companies grasp the pulse of the times and achieve better marketing results.
1. The popularity of social media as a shopping channel
In 2024, global social commerce sales will continue to grow and are expected to reach 6 trillion US dollars. Social media platforms will continue to be consumers’ favorite shopping channels, and companies should actively use this trend to increase product exposure and sales.
2. Short videos become the dominant content on social media
Short videos have a short duration, which is more in line with the characteristics of consumers’ short attention span. Companies can increase brand engagement and exposure by creating attractive short video content, and guide users to understand products or services.
3. Overseas social media marketing platforms and their characteristics
In 2024, the number of monthly active users of major social media platforms continued to increase. Companies can choose appropriate marketing methods according to the characteristics of different platforms. For example, Facebook is suitable for target customer advertising, YouTube is suitable for diversified marketing, and WhatsApp is used for direct communication.
4. The importance and difficulties of overseas social media marketing
Overseas social media marketing is important in 2024, but it also faces some challenges. Companies need to overcome the difficulties in account building and operation. They can use AI technology to shorten team building time and improve account operation efficiency.
5. Application of AI in overseas social media marketing
With the help of AI technology, companies can optimize advertising links, attract users to place orders and enhance shopping experience. AI can also help companies build account systems and supply chains, improve overall marketing efficiency and cost control.
In 2024, overseas social media marketing will continue to flourish. Companies should actively grasp the popular trend of social media as a shopping channel, combine short video content and AI technology to achieve better marketing results and customer interaction, thereby gaining more market share and competitive advantage.