Jumia listing is a very important part for merchants. In order to maximize product exposure and sales, merchants need to pay attention to some precautions. The following will write about the precautions for jumia listing. If you are interested, you can continue reading.
Jumia Listing General Requirements:
If the product belongs to a famous brand, please check whether the merchant’s brand is on the brand list. If the famous brand to which the product belongs is on the list, please raise a claim to submit a brand authorization application.
If the product has a brand that needs to be written, please create a SKU separately or create a SKU page in batches, fill in the corresponding Brand directly from the Brand column, do not write Product name to add Brand,
If the merchant has its own OEM brand and it cannot be retrieved in the brand column, the merchant can fill in the Brand application form by himself and add the Brand for unbranded products. For clothing items, the Brand is uniformly filled in “Fashion” and for other categories, the Brand is uniformly filled in “Generic”;
For electronic devices, if the mobile phone or tablet does not have a preset system, the product description and its pictures cannot include the operation panel after the system is installed;
It is prohibited to use color as a variable, but you can set codes or other custom variables;
Main picture:
1. The main picture has a white background and no watermark
2. The first photo must be a front picture of the product, and there must be no less than 3 multi-directional pictures (especially clothes, bags, shoes, accessories, etc.)
Note: If there are only 3 or fewer pictures provided, the pictures need to be ultra-clear
3. Mobile phones, tablets, smart phones, etc. need to display the system
4. The pictures displayed should be consistent with the description and the actual product (including color and quantity)
5. The picture requires 4:5 pixels between 680X850 and 2000X2000, 680X850 is the best, and the memory is preferably 200KB. Currently, it can also adapt to 1:1 photos, with a minimum requirement of 500*500 and an optimal 850*850, but the picture display is preferably 4:5.
6. Fashion category needs to submit all types of size charts in the product description
Emphasis:
1. Each short description needs to be preceded by a black dot
2. The text description is brief and is the main parameter of the product
3. It cannot be a paragraph text
Description:
1. It cannot be completely consistent with the short description
2. External links cannot be inserted
3. The description should be consistent with the product and be authentic
4. Functional products should have application instructions or manuals
5. Fashion category needs to provide product size chart
Phone (Electronics Attributes): The mobile phone category should indicate the electronic characteristics; if there is no preset system, the product description and photos cannot include the operation panel after the system is installed
Fashion (Size Chart): Jumia’s special requirements for the Fashion category are as follows:
1. Models are not allowed to use mannequins. If models are used, real people must be used. Real people cannot show the entire face, only the lower part of the nose;
2. The main picture should be a front picture of the product, and the product’s multi-faceted surface and additional detailed pictures must be added under the picture. The detailed pictures must clearly reflect the material of the product;
3. It is required to use UK sizes uniformly. If there is no UK size, another size comparison table needs to be attached (one of the picture display and product length description can be placed with a size table)
4. The main picture is required to be attached with a detailed size chart of the product, including length, sleeve length, leg circumference, etc. (Attach the corresponding size chart according to the category.)
Note: If there is no size chart information, it will lead to customer returns, which will in turn affect the return rate and complaint volume of the merchant’s store.
This article will provide the precautions and requirements of Jumia Listing to help merchants maximize product exposure and sales. Whether it is the standardization of the required copy or the general requirements of the picture, they will be discussed one by one in this article. If merchants want to succeed on Jumia, then don’t miss these important Jumia Listing points!