Jumia product content review is an important part of ensuring the quality of the platform, and it often faces various problems and challenges. Let’s take a look at how to deal with the problems of jumia product content review?
1. Maintain a good content score
Content Score is the automatic score of product content parameters by the merchant center, such as product pictures, descriptions, product names and short descriptions. Merchants maintaining a good content score is conducive to the product passing the online content review. In this regard, Jimmy recommends that merchants keep the score above 65 points.
Small Tips:
When creating a product, merchants click the content score icon on the merchant center page to confirm all parameters of the product type.
At the same time, merchants need to ensure that all parameters of the product type reach the minimum level. In addition, when filling in the information, attention should be paid to filling in the information and specifications related to the product to prevent information that is easy to mislead consumers.
2. Choose the accurate category
Merchants need to note that incorrect product classification is not conducive to search engine optimization and consumer shopping experience. Therefore, sellers need to be careful when establishing products, and must choose the most accurate (maximum level) category based on the product type and keywords of the product name. Take the fashion products in the figure below as an example. If the first-level category to the fourth-level category are Men’s Fashion-Clothing-T-Shirts & Tanks-Polo’s.
When merchants upload products, if they only select the first, second, and third-level categories, the platform will judge the category as wrong (Wrong Category), resulting in the failure of product content review.
3. Reasonable use of variables (Variation)
What is a variable? Variables can only be used as code applications for fashion products. It should be noted that the color, model, shape and other attributes of the product cannot be applied as variables. If there is no variable, the merchant will save the default variable in the background.
4. Upload product pictures
If the product picture is missing, it will cause the product online approval to be rejected and difficult to publish. Therefore, merchants must upload pictures as soon as possible when improving product content. In addition, merchants need to ensure that the uploaded product images follow the anti-counterfeiting and infringement policies of the Jumia platform, and avoid using celebrity images, other websites, merchant images, and all unauthorized images.
5. Upload branded products
If merchants sell branded products, they need to have national trademark authorization on the sales site. In addition, merchants must choose a suitable brand name when creating products, and ensure that the brand meets the banned/limited brand standards.
Finally, we need to remind merchants that when filling in product content, they must avoid keywords that violate the following principles:
1) Sensitive words such as China, religion, and belief
2) Indecent or obscene words
3) Copyright infringement and counterfeiting of famous brands
4) Dangerous goods and goods prohibited from import regulated by local laws and regulations
5) Content that misleads consumers
It should be noted that after the product is successfully created, the review time of the Jumia content team generally takes 3 working days, and no review is done on weekends. If merchants have objections to the approval or operation, they can seek corresponding help through raise A Claim.
With the continuous advancement of mobile Internet, competition among e-commerce platforms will become more intense in the future. For merchants, mastering the audit standards and procedures of the Jumia platform and improving the approval success rate are one of the important factors to gain an advantage in the competition.
It is hoped that merchants can better understand the audit standards and procedures of the Jumia platform, improve the approval success rate, and achieve sales growth and sustainable development of stores.
Jumia provides merchants with a solution to improve the success rate of product content review. By maintaining a good content rating, choosing accurate categories, and avoiding common mistakes, merchants can improve the quality of product content and avoid being rejected by QC. This article answers merchants’ questions about content quality improvement and incorrect color display to help merchants better operate their products.