For Amazon sellers, all work is centered on orders, and all efforts are to facilitate transactions. There are many ways to facilitate transactions, and flash sales are one of them. In fact, not only Amazon, but other e-commerce platforms have also regarded flash sales as a marketing magic weapon to attract more buyers. In fact, flash sales have indeed been favored by many buyers. Next, let’s talk about the topic of flash sales and see how to do flash sales activities.
Basic knowledge of flash sales
Flash sales are a promotion method in which Amazon sellers set a certain discount based on the current price of the product, allowing all buyers to rush to buy in the same time period. It is limited in time and quantity, and the purpose is to attract more consumers with discounts and increase the exposure and sales of flash sales products.
Flash sales are also a promotion method that Amazon officials attach great importance to. It can effectively increase the stickiness between buyers and the Amazon platform, and also allow sellers to get corresponding benefits. Amazon has a flash sales page on the homepage, which is very front, called “Today’s Deals”. We click into the “Today’s Deals” page and can see that many products are participating in flash sales activities.
It is reported that the “Today’s Deals” page is a favorite page for many Amazon buyers. The first thing some buyers do after logging into the Amazon website is to open the “Today’s Deals” page to see if there are any products they like participating in the flash sale event. If there are any, they will immediately buy them.