The factors that affect CPC ranking are as follows:
(1) CPC search ranking is determined by performance and bid. Performance mainly refers to factors such as sales volume and conversion rate, and the weight of performance is often greater than bid. Therefore, for Amazon CPC advertising, it is not that the higher the bid, the higher the ranking. Instead, Amazon will give priority display rights to the product with good performance, forming a virtuous circle.
(2) Since performance is so important, how can we improve it? Two indicators can be found in the advertising report of the background. One is the click-through rate (CTR, which is the parameter obtained by dividing the number of clicks by the number of impressions). If the CTR is too low, you should consider changing the main image that attracts people’s attention. Test several to find the best one. The other is the order conversion rate (Conversions Rates), which depends on the effect of the product details page. Therefore, it is best to start CPC after the main image, selling points, detailed description, reviews, etc. are all done. Especially for reviews, generally, you should consider CPC after you have 20 or 30 reviews, otherwise you will waste a lot of money and have traffic but no conversion rate.