The method and steps to create CPC are as follows:
(1) Go to the Seller Center and select “Advertising” – “Campaign Manager” – “Create a Campaign”.
(2) Then fill in the “Campaign name”, “Average daily budget” and the “Start date” and “End date” of the campaign according to the prompts in the picture.
(3) Then select the method to obtain keywords. There are currently two methods on Amazon, “Automatic targeting” and “Manual targeting”. Automatic generation will match all relevant search words according to the product, increase the product’s exposure and click-through rate, but the accuracy will be weaker, it is a broad match, manual targeting requires sellers to enter the bidding keywords themselves, which requires sellers to be very familiar with their products and understand the local consumers’ word search habits very well, and the comprehensive requirements are relatively high.
(4) Finally, save it, and a bidding campaign will be set up successfully. Buyers can click it 1 hour after the bidding campaign is set up successfully.
It should be noted that the character limit for the campaign name and ad group is 255 characters, and the number of keywords in an ad group is 200.