On the AliExpress platform, a trademark can be authorized to multiple stores. However, in order to protect the uniqueness and brand image of the trademark, merchants need to consider multiple factors when choosing authorized stores.
1. Store management ability:
Merchants should choose authorized objects based on the store’s management ability. Stores with strong management ability can better maintain the brand image and product quality and leave a good impression on consumers. Therefore, merchants can choose the most potential and trustworthy stores for authorization based on indicators such as store sales performance and customer reviews.
2. Market coverage:
Merchants can determine the number of authorized stores based on market coverage. If you want to promote your brand globally, you can choose to authorize multiple stores to better meet the needs of consumers in different regions. If you only focus on a specific market or a country/region, you can choose a few stores with good influence and popularity for authorization.
3. Brand image maintenance:
Trademarks are an important part of brand image, so merchants should choose stores that can maintain brand image for authorization. These stores should have a certain market reputation and business quality, be able to effectively promote products, and provide high-quality after-sales service.
Conclusion:
Certifying your brand on the AliExpress platform is an important step for merchants, which can enhance the credibility and popularity of the brand and attract more consumers. Through trademark registration, brand registration certification and product authenticity verification, merchants can establish their own unique brand image on the AliExpress platform. When choosing an authorized store, merchants should comprehensively consider factors such as the store’s operating ability, market coverage and brand image maintenance to ensure that the brand is effectively promoted and protected.