During the event, Amazon will definitely increase the traffic, so the traffic on Prime Day will be significantly longer. Therefore, sellers must be prepared to hold these traffic to increase sales. Let’s take a look at the official suggestions given by Amazon.
1. Use FBA and enter the warehouse early
Using FBA can save sellers trouble and effort in logistics, and at the same time, the seller’s products can be delivered to customers more quickly. It is recommended that sellers enter the warehouse early to prevent the warehouse from being unable to enter the warehouse due to excessive pressure in the days before Prime Day. And keep sufficient inventory before Prime Day to ensure that no sales opportunities are missed. Sellers can set up automatic replenishment reminders through their own accounts.
2. Calculate the promotional price of the product and create a discount promotion
In the “Inventory” tab of the seller’s backend, click “Manage Promotion” and create a discount promotion that suits your sales goals. 3. Use Amazon Product Promotion to increase product exposure
Amazon Product Promotion is a pay-per-click advertising service provided to Amazon professional sellers. During Prime Day, Amazon will attract more customers, which means more people may click on the seller’s ads. Using “Amazon Product Promotion” during Prime Day can help sellers increase product exposure, and the number of clicks that can generate sales may also increase accordingly.
Here is how to use Amazon Product Promotion
(1) Select the products you want to promote and the advertising budget
(2) Promote products that receive buy buttons.
(3) The promoted products will appear on the search results page and product detail page.
(4) Through automatic delivery, Amazon will deliver the seller’s ads to all relevant customer search pages.