With the development of the cross-border e-commerce industry, more and more sellers want to open stores on e-commerce platforms. Amazon, as the largest e-commerce platform, has attracted many sellers to settle in. The following is to share with sellers what are the six essential elements for operating a store?
1. Suppliers. Amazon ranks based on factors such as store sales and inventory. If you work hard to make a product, but the supplier cannot provide and guarantee the quality of the goods, your ranking will never come back; once the size, color and packaging change slightly, complaints and returns will fly all over the sky.
2. Infringement. After selecting the category, be sure to pay attention to whether the brand you registered is very similar to the existing brand, otherwise the brand will think you are borrowing brand awareness and report to you. If Amazon recognizes the brand’s report, your store will be closed.
3. Some relevant regulations of the Amazon platform. One account can only register one seller, and cannot operate or maintain multiple seller accounts. The system will automatically detect it, so the account is best to log in only on a fixed clean computer, connect the router and the cat clean, the network environment is only used for Amazon account operations, and the account binding mailbox is only logged in to the computer. In short, the best result is that the different information between each account is as different as possible.
Amazon focuses on the shopping experience of sellers and prevents sellers from repeatedly selling the same products. (Amazon’s rules tend to prevent the same product from appearing only once on the platform, and sales are actually based on this concept. In order to ensure fair competition among sellers and provide customers with the best products, Amazon’s pages do not emphasize the concept of stores, but focus on products. In other words, it is more about products than stores, and there may be multiple sellers on the same product detail page).
4. Logistics issues. Cross-border e-commerce logistics is very important and one of the important costs. It is impossible to determine the shipping date, receipt, weighing and packaging, etc. A stable, timely and cost-effective shipping company is very important.
5. Customs clearance. Be familiar with the special requirements of various countries except for prohibited items. If violated, it may be seized and increase customs costs. Therefore, we must find a transportation company with dedicated line operations.
6. Transportation schedule. We must design our own transportation combination plan according to the situation, formulate various sea and air express policies, ensure that the goods are sold well, and reduce transportation costs.
The above are the six major store elements shared with sellers, I hope it will be helpful for sellers to open stores. LianLian Cross-border Payment always pays attention to every little thing of the sellers, and will bring articles on related aspects in future articles to help sellers operate better.