Enterprises can mainly obtain exhibition information from channels such as organizers, industry associations, agency companies, the Internet, industry media, and peer recommendations. Here are some relatively effective ways.
If an enterprise already knows the name of a certain exhibition, it can query the exhibition information through the official website of the exhibition and the website of the organizer. For example, for the Frankfurt International Auto Parts and Aftermarket Service Exhibition, enterprises can go to the official website of the exhibition or the website of the organizer Frankfurt Exhibition Co., Ltd., the China representative office of Frankfurt Exhibition Co., Ltd. – Frankfurt Exhibition (Shanghai) Co., Ltd. to query. However, this generally only allows one exhibition to be viewed at a time, and does not allow for information about other exhibitions in the industry.
Agency companies generally focus on a certain field and have a good understanding of global exhibitions in that field. Every year, they will compile a full-year global exhibition plan, which enterprises can obtain through the agency’s website, WeChat and other channels.
Industry media – “Import and Export Manager”. In response to readers’ exhibition needs, the “Borrowing Exhibitions Abroad” column of “Import and Export Manager” magazine has been tracking and analyzing advantageous exhibitions in various fields in the world for a long time, and recommending the most suitable foreign trade exhibitions for export companies to participate in. “Borrowing Exhibitions Abroad” is published monthly in the form of paper and electronic publications. The magazine holds a press conference for overseas exhibition projects every quarter and a “CEO Salon for Exhibiting Companies” at the end of each year. In addition to magazines and conferences, Import and Export Managers also publishes books, research reports, overseas exhibitions on Weibo, WeChat, mobile newspapers, websites, and overseas exhibitions on QQ groups.
In addition, there are two professional exhibition associations – the German Exhibition Industry Association (AUMA) and the International Exhibition Union (UFI). Although the association will not recommend a specific exhibition, it can allow companies to understand some changes and trends in the development of the exhibition industry and use this as a basis for supporting the selection of exhibitions.