1. Understand the exhibition organizer and service information
As an exhibitor, choosing the best exhibition or the right exhibition is the key to finding as many potential customers as possible. Therefore, it is recommended that new exhibitors participate in the most well-known exhibitions in the industry in order to obtain the greatest return. European organizers are generally strong. Organizers in Germany, the United Kingdom, France, and Italy usually hold exhibitions for a long time, are experienced, have a large amount of international audience data, and operate more professionally. Some large exhibitions have a long history and are the vane of industry development. It is often difficult to find a booth. Therefore, it is necessary for exhibitors to choose exhibitions and book booths as early as possible.
The services of the exhibition are generally divided into pre-exhibition, exhibition and post-exhibition. Pre-exhibition services generally include consultation on the exhibition, handling exhibition procedures, etc.; exhibition services refer to transportation, construction and conference activities during the exhibition; post-exhibition services are often the easiest to ignore and the most important, mainly referring to providing exhibition information to exhibitors and related personnel and maintaining a good business relationship with them. The exhibition company is the soul of the exhibition. It is important to listen to the advice of professional service providers. Their rich experience can help exhibitors avoid detours.
2. Understand the overall foreign trade environment
When choosing an international exhibition, you can also adjust the corresponding exhibition direction in combination with my country’s foreign trade development policies. For example, the incentive policy of the “Belt and Road” market can get government support, and there are corresponding subsidy policies for participating in the exhibition. At the same time, it is also possible to occupy new foreign trade markets as early as possible with the support of special incentive policies.
Mature exhibitions are often not short of exhibitors. On the contrary, they will select exhibitors on a preferential basis. At present, in the new era of foreign trade with the rise of trade protectionism in Europe and the United States, it can be found that the power of the rise of emerging markets is constantly increasing. In the selection of exhibitions, there should also be some adjustments, so that they can find their own new growth points in foreign trade under the new situation of foreign trade, and transform from followers of traditional industries to leaders in emerging markets. For example, many companies will ask when considering exhibitions in the African market: How many exhibition halls are there? How big is the scale of the exhibition? When they learn that there is only one exhibition hall, they feel that the exhibition is unprofessional and will not have a good effect. In fact, this is a misunderstanding of exhibitions in emerging markets. Taking Africa as an example, the local market currently lacks the basic conditions and ability to hold exhibitions, and many exhibitions initially choose to do comprehensive exhibitions. The first thing to consider when choosing an exhibition in Africa is not its scale, but its professionalism.