How do companies choose foreign exhibitions? According to the “Foreign Trade Service Market Survey Report” released by “Import and Export Manager” in recent years, mature exhibitions in Europe and the United States and “Belt and Road” exhibitions each have their own advantages, and the choices are alternating, with no obvious difference between the upper and lower; exhibition subsidies and exhibition fees are the original driving force and important indicators, but years of surveys have shown that the most important factor for companies to choose foreign exhibitions is the company’s own plan to open up the international market. This option has always been ranked first and has not changed. The survey results in 2019 are also the same.
Years of survey results show that on the basis of companies opening up the international market and arranging to participate in foreign exhibitions according to their own conditions, the level of exhibition subsidies and exhibition fees has become an important factor. In addition, the survey also shows that companies have a new enthusiasm for choosing “Belt and Road” exhibitions.
What is the biggest appeal of exhibitors to participate in foreign exhibitions? It is a deal! Are there any popular exhibition resources? Can efficient trade docking be held? Surveys over the years have shown that trade matching and popular exhibition resources have always been the top two demands of enterprises, followed by publicity, subsidies, booth location and price demands, and then the demand for a good group experience. This order of demands has basically not changed, and the survey results in 2019 have once again confirmed this. It should be emphasized that providing trade matching services has always been the top demand of exhibitors. In the past four years, the proportion of enterprises choosing this service has been rising, reaching 15.2%, 15.6%, 16.7% and 18.3% respectively, which actually reflects the strong desire of enterprises to improve the effect of their exhibitions.