Project plan for a company to participate in the 2016 Hannover Industrial Fair
(I) Basic information of the exhibition
Exhibition name: Hannover Industrial Fair
Date: April 25-29
Location: Hannover, Germany
Area: 200,000 square meters
Exhibition setup time: All day on April 24
Exhibition dismantling time: After 18:00 on April 29
(II) Exhibition overview
The Hannover Industrial Fair is the world’s top professional trade fair, held annually. It was founded in 1947 and has a history of 60 years. The Hannover Industrial Fair brings together technologies from various industrial fields, leads the innovation and development of the world’s industry, is the “barometer of the world’s industrial development”, and has developed into the flagship exhibition of global industrial trade and the most influential international industrial trade exhibition. The last exhibition attracted 6,500 exhibitors from 65 countries and regions, of which 56% were from outside Germany, the highest in history. The number of Chinese exhibitors exceeded 1,100, second only to the host country Germany. More than 220,000 visitors (70,000 of whom were from outside Germany) learned about the latest technologies and made important investment decisions through the Hannover Messe platform. The partner country of the 2016 Hannover Messe was the United States, which made its debut and displayed key elements such as the most advanced production facilities, smart technologies and energy efficiency.
(III) Exhibition objectives
(1) Show the company’s brand image and expand the company’s new brand awareness and influence.
(2) Collect buyer information; communicate and exchange experiences with more peers to continuously achieve self-improvement.
(3) Invite target customers to visit the exhibition, strengthen face-to-face communication with them, and strive to reach a cooperation intention.
(IV) Exhibition Promotion
(V) Personnel Arrangement
Based on the company’s project management strategy and organizational framework, the company decided to establish a weak matrix project team with the foreign trade department as the main body. An executive general manager of the company serves as the project manager (general person in charge), the foreign trade director serves as the executive project manager, and the project team members include 2 salesmen, 1 person from the sourcing department, 1 person from the storage and transportation department, and 1 accounting secretary, a total of 7 people. The team’s work is divided into two parts: exhibition preparation and exhibition participation. The actual exhibitors are the general manager, the foreign trade director and salesman A.
(VI) Exhibited Products
The scope, objectives and classification list of exhibited products.
(VII) Exhibition Items
A list of common items to bring to the exhibition.
(VIII) Exhibition Negotiation Record
Exhibition Customer On-site Negotiation Record.
(IX) Exhibition Fees
(X) Precautions
(1) During the exhibition, staff are not allowed to eat at the booth.
(2) During the exhibition, pay attention to the placement and demonstration of laptops, LED TVs and other items to prevent theft.
(3) Exhibitors should wear uniform clothing to reflect the company’s good spirit.
(4) After the exhibition ends each day, hang up the curtains. Take away sensitive items such as customer information records and quotation sheets.
(5) Hold meetings in a timely manner to summarize the gains and losses of the day’s work, and solve problems in a timely manner.
(6) SW principle – What: what products are in demand; Who: who wants; When: when; Where: where to sell; Why: why.
(7) It is worth mentioning that with the development of Internet technology and culture, the world has entered an era where “everyone is a media”, the communication pattern has undergone tremendous changes, and social media is becoming a powerful means of publicity. Companies should pay more attention.