In the field of e-commerce, product selection is one of the keys to success. However, facing a wide range of products, how to accurately screen has become a headache for many sellers. This article will introduce how to screen products according to a series of criteria, avoid the red ocean and unpopular products, find the market that suits you, and seize business opportunities.
1. Avoid the red ocean and unpopular products
The red ocean market is highly competitive, while unpopular products have low sales, and neither is suitable for newcomers. It is best to choose a medium-sized market, where there is a certain demand and no saturation of products. Such a market is more likely to bring better sales performance.
2. Pay attention to product functions
Although products with many functions are more popular, they also bring difficulties in after-sales and quality control. It is best for start-up sellers to choose products with simple functions and easy management to avoid after-sales problems caused by complex functions.
3. Consider price and volume
Contrary to general opinion, products with low prices and small volumes should be avoided because such products are in a fiercely competitive market and difficult to stand out. Instead, you can consider the market of products with higher prices and larger volumes to reduce competitive pressure and increase profit margins.
4. Choose products that are easy to package
Products that are easy to package and transport can reduce labor costs and improve efficiency. This type of product is more suitable for start-up sellers, helping them reduce operating costs and increase profit margins.
5. Avoid seasonal products
Seasonal products are difficult to control inventory, which can easily cause capital retention and inventory backlogs. Start-up sellers should try to choose products that are not affected by seasons to ensure stable product sales and avoid capital losses.
6. Do not choose products with liquids
Products with liquids require special certification, which increases operational difficulty and cost. Start-up sellers are advised to avoid choosing such products to avoid certification problems and after-sales problems.
7. Pay attention to whether the product solves pain points
Choosing products that can solve consumer pain points can increase the market competitiveness and user satisfaction of the product. Through market scoring analysis, evaluate the market potential and competition of the product, and avoid choosing products that cannot solve pain points.
8. Choose products with an upward trend
Finally, products that are on an upward trend should be selected, as such products have good market prospects and growth potential. Avoid choosing products with declining market, so as to avoid the situation of investing money and energy but getting less return.
Product screening is a crucial part of e-commerce operation. By avoiding the red ocean and unpopular products, choosing the market that suits you, paying attention to factors such as product function, price and volume, as well as product packaging, seasonality, liquid and pain point solving ability, it can help start-up sellers find suitable products, seize business opportunities and achieve business growth.