The Canton Fair is the main venue for traditional foreign trade. With the rapid development of cross-border e-commerce, the Canton Fair has gradually become the second source of customers. As a place for on-site commodity and customer communication, the exhibition still has certain advantages. So, what should merchants pay attention to when preparing for the Canton Fair? What are the characteristics of the Canton Fair?
What precautions should merchants take when preparing for the Canton Fair?
1. You need to inform your customers, including: exhibition hall booths, your own phone number, exhibition time, commodities, hotels, preferential policies, etc., to reflect the characteristics and advantages of the company.
2. Use a good smartphone and download business card scanning software. Most software is not easy to use, but after scanning the business card, it can be directly converted to the address book storage format and stored in the mobile phone.
3. Display corporate products and contact numbers in a prominent position at the exhibition. Many customers may be visiting China for the first time, or they are excited every time. Exhibitors want to invite customers to take pictures together. Customers will take some photos to their personal blogs or Weibo, which is also an opportunity to expand customers.
What are the characteristics of the Canton Fair?
1. Create an online display docking platform. The Canton Fair continues to be divided into export exhibitions and import exhibitions according to the original physical exhibition settings that the company understands, and sets up corresponding exhibition areas (all exhibits are online at the same time). The online query system has a multilingual collection function, which is convenient for suppliers to find exhibitors and exhibits.
2. Open a cross-border e-commerce zone. According to the unified name and company image formulated by the Canton Fair, carry out online production and operation at a unified time.
3. Provide live broadcast marketing services. The Canton Fair has established online live broadcast columns and links, and can set up 10 exhibitors × 24-hour online live broadcast rooms for each exhibitor.
Preparing for the Canton Fair is an important opportunity for every company to demonstrate its strength and expand the market. Before participating in the exhibition, everyone needs to pay attention to the characteristics of the exhibition and understand the needs of target customers in order to formulate appropriate marketing strategies. The use of smartphone business card scanning technology can conveniently store contact information and increase contact with customers. This technology is not only convenient and fast, but also can effectively manage and maintain customer resources, and build a bridge for communication between companies and customers.