When merchants participate in the Canton Fair, doing a good job of live broadcast can effectively increase the exposure of products and services, attract more customers’ attention, and bring more business opportunities. Through careful planning, active interaction and timely summary, merchants can create high-quality live broadcast content, enhance brand image and promote business development. It is hoped that merchants can make full use of the platform of the Canton Fair, do a good job of live broadcast, achieve better marketing results and achieve greater commercial success. So, how can merchants do a good job of live broadcasting at the Canton Fair?
1. You can promote and attract traffic before the live broadcast to activate traffic. Whether it is live marketing or live broadcasting with goods, traffic is the main and most important determinant. Only by obtaining enough traffic can it play a greater value.
2. Live broadcast topic preparation: more interesting and more promising. The Canton Fair is coming soon, and many exhibitors are recruiting anchors to prepare for the live broadcast of the exhibition. But compared with the anchor, what is more important is the planning of live broadcast topics.
3. Live broadcast marketing gameplay helps companies get customers online. In cloud exhibitions, there are too many alternatives. There may be several companies of the same type. If there is no special highlight, then customers will not be impressed, and the opportunity will be missed in vain.
4. Live broadcast technology is also very important to ensure effective prevention of rollover. During the live broadcast of the cloud exhibition, it is also very important to ensure the stability of the live broadcast. The on-site network of the exhibition venue is often prone to change. If a freeze occurs during the live broadcast, the customer’s impression of the company will be greatly reduced.
Merchants joining the Canton Fair must pay attention to:
1. First of all, you must have a deep understanding of your products and remember the different qualities and prices-especially the product types with more styles.
2. It is very important to prepare recording tools and record customers’ inquiries and regulations delicately and quickly, which is the focus of follow-up later.
3. At the level of clothing etiquette, with the development of the times, it is not as rigid and particular as in the past, and the environment is clean, decent and capable.
In-depth understanding of how to prepare for the Canton Fair live broadcast, including traffic diversion, live broadcast topic planning, marketing gameplay, technical stability, and product understanding, recording tools and clothing etiquette necessary for the Canton Fair. The success of the Canton Fair live broadcast requires attention to these main elements in order to attract more customers and gain market competitive advantages.