As a potential blue ocean market, the African e-commerce market is attracting more and more attention and investment. Among the many e-commerce platforms, Jumia is the largest e-commerce platform in Africa, and has attracted much attention with its broad market prospects and large user base. Although Jumia has broad market prospects, what are its specific advantages and disadvantages? Let’s take a look at the advantages and disadvantages of the jumia platform.
Advantages of the Jumia platform:
1. Jumia is the largest e-commerce platform in Africa, with a monthly pageview of 23 million, and it is also the only e-commerce platform that truly covers Africa. The largest market is Nigeria, with a traffic share of 31%.
2. African consumers who shop through jumia account for 80% of the total group, with more than 7 million active users and a total order growth of 5% to more than 30 million.
3. Jumia’s localization service is one of the best e-commerce platforms in Africa. At present, localization has been completed in 11 African countries, and the monthly pageviews in six African countries exceed one million.
4. Dedicated logistics
Stable and reliable dedicated logistics undertakes customs clearance and last-mile delivery, solving logistics and customs clearance difficulties for everyone, and the package loss rate is far less than 1%. International merchants only need to deliver the goods to the delivery point in China.
5. Local customer service team
The local professional customer service team handles time differences and language barriers. Solve consumer problems as soon as possible.
The disadvantage of the Jumia platform is the market problem. Due to the low socio-economic development, the GDP and consumption of most African countries have not grown rapidly. The overall Internet coverage rate is low, and logistics payment issues need to be solved urgently. Africans are late to the concept of “cashless society” and are relatively slow to use “data” or “virtual” currencies such as credit cards.
Jumia has a strong momentum in the African e-commerce market and has performed well. As a good choice for expanding the African e-commerce market, Jumia currently opens a store completely free of charge, but only charges commissions and shipping costs, which is low in cost. Its fixed interest rate makes the entry threshold low for merchants, which is attractive to merchants.
This model makes more merchants willing to choose Jumia as a partner to expand the African market. In the fiercely competitive e-commerce field, Jumia has attracted the favor of many merchants and consumers with its steadily rising trend and preferential policies, and deserves further attention and support.