Online Canton Fair live broadcast is a hot topic at present. People often encounter various questions and troubles when participating in such activities. Let’s take a look at the FAQs of online Canton Fair live broadcast.
Q1: Where does the traffic come from?
A1: Four keywords: drainage, active, retention, and realization.
1. Existing customers, invite existing customers to browse the website according to the official invitation letter of the Canton Fair.
2. Natural search within the site, with the help of natural search of customers within the site, obtain customer visits. However, these companies must do a good job of keyword planning. For example, each product has a title and 10 keywords. The title used to be the product attributes (color, size, material, etc.). Secondly, keyword planning must meet the needs of target customers.
3. In-site advertising, with the help of in-site advertising, obtain target customers in advance.
4. Off-site overseas marketing, with the help of off-site Google, Facebook and other overseas promotions, obtain overseas buyers in advance.
According to the off-site overseas marketing, the company can break through the limitations of the site, take the initiative to attack, and obtain traffic in advance; improve brand exposure, collect potential buyers from a wider range; increase visits, attract potential buyers, and actively retain; promote transformation, realization and re-transmission, and provide high-quality service to the company.
Q2: Is the store wonderful?
A2: Whether the store is wonderful determines the customer’s visit
It mainly includes two types of information: one is store information; the other is company information. There are 35 types of mandatory items and 35 types of non-mandatory items, including pictures, videos, texts, 3D and other forms.
According to the data collected by the Canton Fair, most companies have many problems in displaying materials online, such as:
1. Random keywords;
2. Poor picture processing;
3. Weak copywriting impact;
4. Unattractive details;
5. Too redundant videos;
6. Weak brand impression.
These problems lead to low click-through rate and high jump rate. So, how to solve this problem? The company can make adjustments in the following aspects:
1. Graphic shooting, including corporate image shooting and display shooting;
2. Picture beautification, such as company banner picture production, exhibit large picture, exhibit detail picture production;
3. Video production, including corporate promotional videos, editing, production, exhibit promotional video shooting, editing, production;
4. Three-dimensional display, all booths have click links to jump to the store window; in addition, there is a three-dimensional display of the product, which fully displays the details of all aspects of the product.
Q3: Is the interaction attractive?
A3:1. Live broadcast room – interactive communication. During the live broadcast, the company recommends its products to customers through interactive display;
2. Display communication – customer inquiry. On the display interactive platform, customers initiate inquiries after liking the desired products, and exhibitors communicate based on the IM on the site;
3. Procurement connection – conference negotiation. Buyers with high intentions will make an appointment with exhibitors in the conference room for business video conference negotiations.
Interactive tool suggestions: 1. Obtain consumption trends of overseas buyers based on Google trends and clarify market positioning; 2. Based on C-end platforms such as Amazon, check product information and other details to determine the audience level of C-end customers.
Online Canton Fair live broadcast is a hot topic at present. Understanding traffic acquisition techniques and optimizing store excitement, as well as how to increase interactive attractiveness, will help everyone achieve better results in the online Canton Fair. Master interactive tools and techniques, establish good interactions with customers, and improve exhibition effects!