Jumia Global traffic promotion is an important market strategy that requires attention to many details. Let’s take a look at the precautions for jumia global traffic promotion.
Things to note in Jumia Global traffic promotion:
1. Optimize SKU. A good SKU and effective keywords will bring more clicks and attention. Optimizing SKU mainly requires thinking about who the consumers of the product are and what the purpose of consumption is. In addition, it is the product classification of the merchant. A sound type and a large number of SKUs can greatly stimulate the impulse of customers to buy. The larger the product that the customer sees, the greater the probability of purchase, and the probability of transaction will be greatly increased. Merchants can publish more SKUs in the event registration, so the longer the SKU is online, the more accurately the merchant can find their target customers.
2. An excellent product cannot be separated from a strong detailed introduction, including whether the display content of the picture is clear enough and whether it can attract the attention of consumers; product details are the most important. An excellent detail enhances the consumer’s shopping desire. Therefore, merchants must improve the product list before the event promotion, and the product list cannot be separated from the specification. Merchants can improve product content in all aspects, such as the regulations of product titles, how to make consumers click in a title, how to briefly describe in details, and how to accurately tell the characteristics and features of products. In addition, standardized photos are also a good time to promote products. The main picture that meets the requirements and the clear product introduction picture can allow us to better promote products and avoid some unnecessary mistakes.
3. Adequate inventory is an important factor for the timely delivery of merchant products. Timely updating of merchants’ inventory can avoid the impact of OOS (inventory out-of-stock rate) caused by out-of-stock, thereby reducing DOL/PSOL caused by OOS.
4. Merchants should calculate their product costs according to the latest pricing formula. After merchants prepare product details and inventory for jumia global promotions, merchants will wait for revenue brought by orders, and profits are directly related to costs. Merchants must understand the cost of each product before the price tag and calculate each cost to achieve the merchant’s profit target.
5. Timely and proper ordering is the goal of merchants. Now, in addition to providing direct mail, Jumia has also strengthened the delivery method of postal parcels. Merchants need to make full preparations before the Jumia Global promotion, sign an agreement with the postal supplier in advance, and complete the specific warehouse for direct mail in a timely manner. These are all things that merchants can do before the promotion to welcome the new wave of traffic brought by the Jumia Global promotion.
Understand the precautions for Jumia Global traffic promotion, including optimizing SKUs and keywords, excellent product details and detailed introductions, sufficient inventory and mastering costs, etc., to prepare for increasing sales and smoothly welcoming traffic.