Many foreign trade novices do not know how to prepare for their first Canton Fair. As novices, they may not know how to participate in a large exhibition like the Canton Fair; in fact, it is very simple to participate in an exhibition. It is just like some salesmen you usually meet when shopping, except that you are now facing foreigners. As long as everyone’s English level is OK, it is not difficult to understand the products. The following will share what you need to prepare for your first Canton Fair.
1. When preparing exhibits, be sure to remember the specifications and other detailed information of these exhibits so that you can introduce them to customers;
2. Prepare a detailed price list (packing car materials) for the exhibits, remember the prices of several common products, and if the customer can answer immediately, you may get unexpected results;
3. It is best to prepare some samples in case the customer asks for them;
4. Prepare some corporate samples or brochures. In addition, if the merchant can prepare some exquisite candy cubes in the exhibition and put them on an exquisite plate, the effect will be better. Many foreigners like to eat Chinese candy, and exquisite and attractive candy cubes can attract the attention of foreigners. Whether in domestic or international exhibitions, competitors in the same industry are all trying their best to show their corporate strength and products in various ways, with the aim of attracting the attention of participants, attracting the attention of the public, and introducing themselves better. However, many companies have done a lot of work and spent a lot of manpower, material resources and financial resources, but with little effect.
The following is a summary of some exhibitors’ practices at the Canton Fair:
1. Large booths and large displays: Everyone should know that if a company does not have particularly large economic strength, it will not be willing to invest in this way; another problem is that if the booth is particularly large, but the content and the things placed cannot be filled, it looks a bit small and the effect often does not meet the expected idea, with high cost and low effect.
2. Beauty public relations: This is also a big deal, and those customers who come to watch often only focus on the beauty rather than the company’s products. The price of hiring a model is also not cheap.
3. Give gifts: Many companies like to give small gifts, which are beautiful or easy to use, and often attract the attention of many participants. They often attract many people to receive gifts. I don’t know if you have noticed that many people turn around and leave after receiving gifts, and even don’t look at the company and products of the merchant seriously.
4. Make exquisite and expensive brochures: In the production of sample albums, exhibitors are really painstaking, often changing sample versions to improve the level. At the exhibition, you can see that almost all participants are holding large and small bags of materials, and some people simply throw them away.
5. Recommend a method to attract participants. At present, some companies have rented a player at the exhibition, and then played images to everyone and introduced themselves to everyone. The effect is good, but the content played inside is a bit rough, or simple advertising. Make your company’s corporate introduction, main business, corporate philosophy, classic cases, product introduction, etc. into a multimedia way. If it is compressed to 5 minutes, it will have a certain shocking power and will definitely attract the attention of participants 100%. In addition, it can also be made into business card size-electronic business cards are distributed at the exhibition, and the effect is also very good.
As a foreign trade novice, attending the Canton Fair may be overwhelming, but in fact, as long as you are well prepared, it is not difficult to exhibit and attract foreign customers. This article will share preparations such as preparing exhibits, price lists, samples and brochures, as well as exhibition skills and methods. It also provides exhibitors’ practices to attract participants’ attention. It can be used as a reference for merchants who are participating in the Canton Fair for the first time.