At the Canton Fair, merchants competed to show their skills and attract customers. They hung eye-catching signs, placed exquisite product displays, warmly entertained every customer, and showed their unique charm. Let’s take a closer look at how Canton Fair merchants attract customers?
Pay attention to the principle of traffic distribution
Before analyzing the traffic distribution of online exhibitions, we must first sort out the differences between online exhibitions and traditional exhibitions.
Create an online display docking platform
All 25,000 Canton Fair exhibitors are online, divided into export exhibitions and import exhibitions, and corresponding exhibition areas are set up respectively.
Among them, 50 exhibition areas are set up according to 16 categories of products such as electronic appliances, daily consumer goods, textiles and clothing, and health care;
Optimize the query system and improve the multilingual collection function to facilitate suppliers to find exhibitors and exhibits.
Through technical means, focus on promoting Chinese brand enterprises and products. At the same time, strengthen supply and procurement docking services, carry out special online docking activities, strengthen online matching, and improve exhibition effects.
According to the description, online exhibitions are to turn physical booths into virtual booths and commodity displays into online displays through pictures, texts and videos.
The difference is that suppliers can find the exhibitors and exhibits they want through the query system. This leads to an important question: When suppliers search for product keywords, what is the display order?
Referring to the B2B platform, it can be analyzed from the aspects of improving exposure, click-through rate, and interaction rate. To improve this “three rates”, it comes down to starting from the following two aspects.
SEO capabilities: Improve rankings based on SEO optimization, which can be ignored if it is a fixed ranking.
Marketing materials: Include simple information about the company and detailed information on the display interface. The display form can be photos, videos and texts. It must be exquisite and eye-catching, allowing customers to quickly grasp the advantages of your company or product.
Improve live marketing capabilities
What is most worth looking forward to is that the Canton Fair provides live marketing services for the current self-selling market, setting up 10 separate live sales channels × 24-hour online live broadcast rooms for each exhibitor.
Enterprises can not only conduct independent zero-distance online negotiations with customers, but also promote to a large number of customers through live broadcasts.
Online exhibitions provide merchants with a new way to attract customers through technical means such as optimizing query systems, promoting Chinese brands, and implementing live marketing. Understanding the principles of traffic distribution and methods to increase exhibition exposure will allow merchants to better display their unique charm and realize more business opportunities.