Ozon is the only multi-category comprehensive B2C e-commerce dark horse platform in Russia and the fourth largest e-commerce market in Europe. Ozon has huge market potential based on its 11.4 million Russian customer base, 3 million Japanese independent visitors and a complete infrastructure + business team, which has attracted many cross-border enterprises.
However, the biggest headache for cross-border enterprises may be the title problem. The store is sealed and the goods are taken off the shelves, which seriously affects the business. Therefore, before entering a new cross-border platform, sellers must first understand the platform rules to avoid losses!
Here are some common reasons for Ozon account closure. Pay attention to the operation process after entering:
1. Store reasons
Failure to pick up goods in time after opening the store: Within 7 days of the new store, a product must be put on the shelves first anyway, so as not to be considered by the platform as a service provider selling accounts, and be judged as a zombie account, and then forcibly closed.
The store has not been operated or ordered for a long time: it is officially judged as poorly managed or abandoned.
Affected by factors such as the supply chain, the goods cannot be delivered within the specified time and are judged as false shipments.
The service fees in arrears include deductions of commissions, logistics, advertising and other expenses.
2. Product issues
The goods sold involve illegal products and platform classifications: such as counterfeit or illegal products (authorization documents and platform banned products)
The products are complained about due to poor quality and suspected follow-up
The pass rate of bulk uploaded products is seriously low (bulk upload of forms or bulk delivery of ERP is not passed)
3. Platform association
The weight and security of the cross-border account itself are very important. It is necessary to strengthen store management to ensure the independence of each store and prevent correlation. For example, when delivering goods to multiple stores, pay attention to operating different stores, using different computers or mobile devices, and using different IP addresses to access each store; avoid logging in or operating multiple stores at the same time on the same device or browser. You can use a fingerprint browser, such as directly purchasing a maskfog fingerprint browser with a pure IP proxy, which is a good choice.
The above is a point that novices need to pay attention to when entering Ozon! Note that if you are blocked by mistake, find the platform customer service to complain as soon as possible. Finally, I suggest friends who want to enter Ozon to read more strategies, make good use of tools, avoid pitfalls, and make more profits!