Google Analytics is a data statistics service provided by Google for websites. The target website can access data statistics and analysis, and provide various parameters for website owners. Let’s take a look at the advantages and disadvantages of Google Analytics, and then sellers should pay attention when using it.
1. Disadvantages:
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Data limit
The monthly limit of the free version is 10 million hits, which is enough for most sellers. If the seller does more event tracking, it may not be applicable. Note: According to actual measurements, the data accuracy of the free version of hits is still very high, but problems will occur when it exceeds 450 million.
Data sampling
Free Google Analytics will sample, and there are many sampling rules. If a novice does not know what the situation is, it will trigger sampling. Many novices have various problems with incorrect data when sampling, and it is difficult to prevent sampling.
The paid version is expensive
For many years, the paid version has been $150,000, and the price has been very strong and has not changed. It is converted to a person according to the overseas exchange rate.
RMB is around 1 million yuan, which is still a high price for many companies. On the other hand, the starting price of similar tools in China is basically 50,000-60,000 yuan, which is close to the people and can be chosen.
No active marketing, or access to third-party marketing channels
Google’s marketing platform can import Google’s data, but other third-party marketing platforms cannot be used, especially domestic marketing channels and methods.
2. Advantages:
Diverse data analysis dimensions
Google Analytics can let sellers know where website visitors come from, what they see on the website, which pages are popular, which traffic has better conversion effects, and can also help sellers estimate sales and conversion rates. Some people can even display data in charts so that sellers can clearly capture the data results that sellers want at a glance.
Avoid unnecessary optimization costs
If sellers operate on their own, they may spend a lot of time and money on wrong keyword optimization, wrong ads, and wrong audiences. Through Google Analytics data, sellers can find the right keywords and audiences to optimize websites and ads.
Large volume, high accuracy
Since the proportion of people using Google search engine is close to 80%, people indirectly have a high degree of trust in the accuracy of GA data.
The above is the analysis of the advantages and disadvantages of Google Analytics compiled by the editor, I hope it will be helpful to you.