I. Market Overview
As a major trade exhibition country, Germany has both historical traditions and current development momentum. The first International Sample Fair held in Leipzig, Germany in 1895 is known as the originator of trade exhibitions.
Germany is located in the heart of Europe and has a highly developed economy. In Germany, you can find world-class exhibitions in almost all categories. For example, the world’s largest exhibition with a net area of more than 600,000 square meters – the Munich International Construction Machinery, Building Materials Machinery, Mining Machinery, Engineering Vehicles and Construction Equipment Exhibition (bauma). The German exhibition industry subdivides the social and economic industries into 99 exhibition themes, and each exhibition theme is divided into several branches, covering almost all industrial product fields and social service industries.
For example, the construction industry is subdivided into old building repair, elevators, building ceramics, construction machinery, building materials, building materials machinery, roof construction, windows, glass processing technology, interior design, ceramic production, elevator manufacturing, marble, house repair, sun protection, stone, road construction, doors and other branches. Frankfurt, Cologne, Hanover and other cities not only have the world’s largest exhibition halls, but their exhibition companies also have many world-class exhibitions, and their strength should not be underestimated.
The data of the “Top 100 Trade Fairs” in 2012 show that the proportion of German exhibitions has always been far ahead. In 2008, Germany had 62 seats in the world’s top 100 trade fairs. After that, it declined slightly with the rapid development of emerging exhibition markets such as China. In 2019, Germany still had 50 seats. It can be seen that Germany occupies half of the world’s popular large-scale trade fairs and is the world’s number one exhibition country.
II. Introduction to typical exhibitions
1. Munich International Construction Machinery, Building Materials Machinery, Mining Machinery, Engineering Vehicles and Construction Equipment Exhibition (bauma)
The Munich International Construction Machinery, Building Materials Machinery, Mining Machinery, Engineering Vehicles and Construction Equipment Exhibition in Germany is held every three years. It is the largest display platform for the global engineering machinery industry and the largest exhibition in the world. It ranks first in the “Top 100 Trade Fairs” all year round. The scale of the last exhibition broke through again, and the exhibition area expanded to 614,000 square meters, equivalent to the size of 100 football fields. It brought together more than 3,700 exhibitors from more than 60 countries and regions, and the number of visitors exceeded 600,000.
2. Hannover Industrial Fair (HANNOVER MESSE)
The Hannover Industrial Fair is the world’s top professional trade fair, held annually. It was founded in 1947 and has a history of 73 years. The Hannover Industrial Fair brings together technologies from various industrial fields, leads the innovation and development of the world’s industry, is the “barometer of world industrial development”, and has developed into the flagship exhibition of global industrial trade and the most influential international industrial trade exhibition. The 2019 exhibition attracted 6,500 exhibitors from 75 countries, including Chinese companies with an exhibition area of 22,000 square meters and 1,400 exhibitors, once again setting a record for international exhibitors. Among the 215,000 visitors to the exhibition, 40% came from outside Germany.