It is getting harder and harder to register an Amazon store. Many beginners fail to audit the new store before they even start the operation.
It is inseparable from the strength of Amazon’s policies. Amazon has achieved the purpose of screening some sellers by raising the threshold.
In terms of Amazon’s increasing entry barriers, there are mainly the following problems:
1. Applications for registration using personal ID cards are no longer accepted;
2. The audit of new stores is strengthened;
3. The approval rate of new stores has dropped;
4. There are strict requirements for the types of companies that register new stores, and some service companies are no longer accepted;
5. Increase the penalties for illegal acts of old stores.
Of course, there are many other manifestations, and the above points are some of the more obvious ones.
Considering the increased difficulty of applying for new stores, many sellers have to try to directly purchase registered Amazon stores after wasting application opportunities many times.
This method of directly purchasing ready-made stores is very convenient for sellers. They do not need to prepare various registration materials, nor do they need to complete the registration process in person.
However, in the process of shopping, if you cannot grasp the details well, it will bring you endless troubles.
What traps should be avoided when buying a store.
1. Be sure to sign a contract.
The key points should be repeated three times. The contract is indispensable.
Maybe some sellers will say: “Isn’t this a fuss? Buying a store, you still need to sign a formal contract?”
Raising such a question only shows that your legal awareness is still weak.
What can a contract bring you?
This will give you a sense of security, allow you to avoid risks, and it will clearly write the rights and responsibilities of both parties in black and white.
In this way, even if disputes arise in the future, things will be relatively smooth, whether it is out-of-court mediation or litigation procedures, you will not suffer any losses.
2. The best way is to transfer all the information together.
Before buying a store, you need to ask clearly whether the other party only sells the goods in the store, or whether the company, brand and other information can be transferred.
Joint transfer is the best, so that even if you encounter an audit in the future, you don’t have to go to the other party to get the corresponding materials.
If the other party only promises to transfer the store but not the company, it must be stated in the contract that the other party is obliged to assist you in submitting the audit information within a certain period.
Otherwise, when you encounter an account audit and need to submit information, and the other party does not help you prepare the information, this time will be troublesome.
This includes not only the enterprise, but also the company’s registered trademarks, patents, websites, etc. If possible, it is best to transfer them at the same time.
If not, write all risks into the contract as much as possible.
Third, see if the store’s qualifications are in compliance.
Before buying a store, you can generally take a look at the store first.
At this time, you need to see clearly whether the store is the first or second trial. The prices of these two types of stores are still very different.
Secondary accounts usually have audit email notifications in their mailboxes. By checking these notifications, you can know the specific situation of these stores.
In addition, the performance of the store should also be carefully checked. Those stores that have had multiple violations or even closed stores will definitely have a big discount on the price.
In addition, the registration time of the store will also be directly linked to the price. The price of a newly registered store will be very different from that of a store that has been in operation for one or two years.
Fourth, pay attention to changing information.
After buying back the store, the seller will generally change the mailbox password and other registration information immediately.
The seller should be careful at this time and not concentrate too much on exchanging all the information.
Large-scale information updates are very likely to trigger system alarms and trigger audits.
If you want to modify some registration information, you can make multiple batches of modifications, not all at once within a period of time.
Although there is generally a 7-day warranty period for buying a store, a refund can be made if the store is closed during the warranty period.
But even so, you will still argue with each other. Try to avoid the traps that can be avoided.
Having said so much, can you buy a store?
The conclusion is that you can buy it, but you have to determine the risks and qualifications yourself.
If you can prepare your own company information to register a store, it is recommended that you try to register it yourself.
Buying a store is only a last resort and the mainstream choice for Amazon sellers.