As we all know, Amazon has always been committed to providing consumers with a high-quality consumer experience. In the sale of jewelry, it pays more attention to product quality, product brand and consumer safety. Therefore, Amazon has strict audit regulations for jewelry sellers. Only sellers who meet certain conditions can sell on the Amazon platform. Therefore, the rules of Amazon for jewelry sellers have become a hot topic. The following summarizes the basic rules of the jewelry category for sellers’ reference. First of all, there are two types of audits for jewelry categories. The first and relatively easy one to apply for is Fashion Jewelry, and the second is Fine Jewelry. Let’s first understand what Fashion Jewelry is. Amazon defines it as jewelry that is not made of precious metals and does not contain any precious gems or pearls. In contrast, Fine Jewelry refers to exquisite jewelry made of precious metals or inlaid with precious gems, semi-precious stones or natural pearls. After the seller selects one of the above two types of jewelry, he will enter the next general rule audit step.
1. The product must meet Amazon’s jewelry quality assurance standards 2. The product must meet North American product safety standards 3. The products sold must be consistent with the published information (including product descriptions, specifications and parameters) 4. The product must be authentic, and the seller must respect the intellectual property rights of others. It is not allowed to sell illegal products. If others are found to have infringed, they can file a complaint through the online form 5. The product must be brand new. Amazon prohibits merchants from selling second-hand goods in the jewelry category, and antique jewelry sales are not allowed 6. The price of a single product cannot exceed US$125,000 7. The merchant must be an existing seller on the Amazon platform and must have at least 12 months of marketing experience on the Amazon platform 8. The seller must have a physical store, and the annual revenue of the physical store must not be less than US$50,000 In addition to the general rules, there are also performance standard audits for sellers: 1. The seller’s order cancellation rate must not exceed 1% 2. The cancellation rate must not exceed 2.5% 3. The late delivery rate must not exceed 4% The above indicators can be viewed by sellers through the “Account Status” in the Amazon backend. Sellers who do not meet the minimum requirements will be rejected by the platform.