(I) Introduction
In 2019, the former ITE Group plc (ITE) adopted the new name Hyve Group plc
(Hyve) and the new LOCO, which marked the official entry of the group into the Hyve era and the opening of a new era. The group holds more than 130 exhibitions around the world each year, across multiple industries, including fashion, food, construction and tourism.
The group has 17 offices and more than 1,500 employees worldwide, and is committed to holding more than 130 exciting exhibitions in Europe, Asia, Africa and South America each year. Focusing on the emerging markets with unlimited business opportunities and booming development of the “Belt and Road”.
In 2008, ITE Group established a wholly-owned subsidiary in China, ITE International Exhibition Services (Beijing) Co., Ltd.
(II) Key exhibitions
1. Moscow International Building Materials Exhibition (MosBuild)
MosBuild is the main building materials exhibition in Russia and Eastern European countries, with a total exhibition area of more than 120,000 square meters. It attracts more than 2,000 exhibitors and 77,000 professional visitors every year. It is a perfect platform for international building materials companies to enter the Russian market.
2. Birmingham Autumn Consumer Goods Fair
The exhibition has been held in Birmingham for 28 sessions. It is the most influential professional exhibition of crafts and consumer goods in the UK. The scale and influence of the exhibition rank second among global consumer goods exhibitions. The exhibition area is very clear, covering almost all gifts and daily necessities. The exhibition area of 2019 Autumn Consumer Goods Fair is about 70,000 square meters, attracting about 1,000 exhibitors and more than 30,000 professional visitors. Among them, 90% of buyers are from the UK, 64% are retailers, and 36% are other traders.
3. World Food Moscow
This exhibition is the most advanced and longest-running exhibition in the Russian food industry. The last exhibition had 1,433 exhibitors from 65 countries, including 60 national pavilions; the largest national pavilions included China, Italy, Egypt, Iran, Morocco, South Korea and South Africa.
The exhibition covers many product categories in the food industry. In order to facilitate exhibitors’ displays and visitors’ visits, the exhibition is divided into 11 professional fields: meat and poultry, fish and seafood, fruits and vegetables, candy and cakes, groceries, oils, fats and seasonings, quick-frozen production, storage, dairy products, tea and coffee, beverages, health and organic food.