When some exhibitors participate in the Canton Fair for the first time, they may feel at a loss as to how to write an invitation letter. Therefore, the following will introduce how to write an invitation letter to invite customers to participate in the Canton Fair?
1. Different customers push different invitation letters
Some foreign trade personnel will search for some models on the Internet, copy the full text, and then only modify the name and exhibition address, and then complete the task. In fact, this is insincere. It is better to write some sincere sentences for different customers, greet customers in the article, especially mention the details of the last conversation with the customer in the article, which can deepen the other party’s impression. This is a good invitation letter.
2. It is best to attach the exhibition traffic route
It is necessary to attach the traffic route in the invitation letter. If the customer drives, it may delay a lot of time on the road. If everyone tells the customer in the letter “In order to avoid traffic jams and delay your time, it is recommended that you park your car at the hotel, choose the subway, and get off at Pazhou or Xingang East Station”, and attach a subway line map. I believe that such an invitation letter can leave a good impression on customers.
3. Pay attention to the invitation time
Exhibitors may have more than one agent in a certain country or region, so when inviting these customers to visit the exhibition, pay attention to the invitation time and try to stagger their visiting time. Because agents in the same region may be direct competitors, in order to avoid embarrassment, it is best to arrange one to meet in the morning and the other in the afternoon.
4. Attach the exhibition hall floor plan
The invitation letter is attached with the exhibition hall floor plan, so that customers can find the booth more easily. The organizer will provide the exhibition hall floor plan, download the electronic version from the organizer’s official website, print it yourself or obtain the paper drawing to print, and then attach it to the invitation letter.
5. Inform the weather conditions
Customers visiting the exhibition come from all over the world, and they are not familiar with the location of the exhibition. Therefore, if you can tell customers the detailed weather conditions in the next few days in the invitation letter and attach the details that need to be paid attention to in life, it will appear that you are very considerate.
Learn how to write an invitation letter to invite customers to participate in the Canton Fair, including personalized writing for different customers, providing transportation routes and exhibition hall floor plans, and reasonably arranging visiting time; at the same time, you can also care about customers and inform them of weather conditions to make the invitation letter more specific and considerate.