Companies that choose social media marketing usually combine other media platforms for marketing promotion, such as search engines, blogs, video sharing websites, and some offline traditional media and exhibitions. At this time, marketers not only need to choose the right media for promotion, but also need to position the role of different media. In addition, compared with traditional advertising marketing, social media marketing requires higher content creativity of marketers. These will consume a lot of resources and energy. In the case of limited resources, a reasonable arrangement of marketing plans can get a better return on investment.
The relationship between social media and other media
When most companies engage in social media marketing, they will also use other media platforms to carry out marketing activities, such as search engines, company websites, blogs, video sharing websites and offline media. When developing a new market, you may face the choice of new media platforms. Of course, this new media platform may also include social media platforms. Whether to choose this new social media platform will be the first question you face.
When deciding to use social media marketing, or introducing a new social media marketing platform, you also need to position the relationship between this new social media platform and other media platforms. Only by organizing marketing resources reasonably can limited resources play a greater role.