Social Media is also called social media. You can use social media platforms to share interesting stories or official news about brands. Social media is rich and colorful, and can meet the communication and exchange needs of people of different skin colors, countries, and languages in the world. People will share all kinds of interesting things on social media.
The different needs of different groups of people have promoted the emergence and development of different social media platforms. Common forms of social media include social networks, microblogs, social bookmarks, social sharing, blogs and forums, social news, etc.
?Social networks: Based on social networks, people connect with friends, colleagues, classmates and other people with the same interests and backgrounds to share information and interact. The most well-known social networks are Facebook, Google+, Linked In, Kaixin.com, etc.
?Microblog: Microblog is a short and powerful way to publish information, allowing users to publish text, videos or pictures of 140 characters. Microblog fans can interact by forwarding or commenting on the content of the microblog. One of the most well-known microblogs overseas is Twitter, and in China it is Sina Weibo.
?Social bookmarking: Social bookmarking, also known as web bookmarking, is a social networking site for collecting and sharing hyperlinks. Users can use social bookmarking to collect, classify and organize online information of interest for their own and friends’ convenience. The most well-known social bookmarking sites are Delicious and Stumble Upon.
?Social sharing: With social sharing, users can upload their own videos, audios or pictures, and share and interact with other netizens through sharing sites. For example, if you share a video of a mobile phone flashing tutorial on a video site, then when others need to flash their phones, they can watch and learn this tutorial on the video sharing site. The largest overseas video sharing site is YouTube, and the largest picture sharing site is Flickr. Pinterest has developed rapidly in recent years and is also worth paying attention to. Other sharing sites in other niche areas have also gathered a large amount of high-quality content. For example, Slide Share, the world’s largest slide and PDF file sharing site, aggregates a large number of high-value speeches and academic materials, and many professional managers and technical experts are active in it.
?Blogs and forums: Blogs and forums are one of the oldest forms of social media. Users conduct marketing promotion by publishing content and interacting based on the content. In blogs, many organizations and individuals use WordPress open source code to create blogs, which are efficient and low-cost. Free blogs include blog spot.com, WordPress.com, etc. Small and medium-sized enterprises and individuals can build their own blog sites by building or renting hosting sites.
? Social news: Through social news websites, users share or directly upload articles and news, and website users can evaluate these articles and news. Social news websites rate articles based on the evaluations and present the highest-rated content to more readers. This type of website appeared very early, and the most well-known Digg and Reddit have been created for nearly 10 years.
Social Media Examiner’s 2014 Social Media Marketing Industry Report and Nielsen’s December 2012 Social Media Report (State of the Media: The Social Media Report 2012) show that social media is growing explosively.