Use Business Reports to Achieve Sales Success
The Sales and Traffic Time report in Business Reports contains three important pieces of information: Traffic, Buy Box Win Rate, and Conversion Rate. You can use this information to increase sales on Amazon.
Traffic
Traffic measures the products that customers search for most frequently. The more time a product receives on-screen and the more page views it receives, the more frequently it is searched. For more information on increasing traffic to your products, see Increase Sales.
Buy Box Win Rate
This percentage refers to how often your product is recommended when customers browse your detail page. Sellers who win the Buy Box have a greater chance of closing a sale. For more information, see How the Buy Box Works.
Conversion Rate
Conversion rate measures how effectively you get customers to add your products to their carts. To increase your conversion rate, you need to put yourself in the shoes of your customers. Provide them with all the information they need to make a purchasing decision.
Provide complete product content: Complete and descriptive product content gives customers enough information to make a decision. For more information, see Improve your product details.
Use promotions: Promotions are very attractive to customers. Use promotions like Free Shipping to increase conversions. For more information, see Promotions.
Provide high-quality images: Images help you sell your products. Provide images for each product. For more information, see Prepare product images.
Encourage customers to review your products: Customer product reviews help increase conversions because customers value other customers’ opinions. When you solicit customer feedback, you can request product reviews.
Amazon official website original details:
Sales success using business reports
The Sales and Traffic Time reports inBusiness Reportscontain important types of information that can help you increase your sales on Amazon: traffic, Buy Box percentage, and conversion.
Traffic
Traffic measures which products customers are discovering most frequently. Products with higher session and page view numbers are being found most frequently. For details on increasing traffic to your products, seeIncreasing Sales.
Buy Box Percentage
This percentage indicates how frequently your offer is featured when a customer views the detail page. Sellers who win the Buy Box have a greater chance of gaining the sale. For more information, seeHow the Buy Box works.
Conversion
Conversion measures how effective you are at convincing a customer to add your product to their shopping cart. To increase conversion, you need to think like a customer. Provide all the information they need to make a purchase decision:
Provide complete product content:Thorough and descriptive product content gives customers enough information to make a decision. For more information, seeImprove product details.
Use promotions:Promotions are incentives to customers. Leverage promotions like "Free Shipping" to increase conversion. For more information, seePromotions.
Provide high quality images:Pictures sell products. Provide an image for every product. For more information, seePrepare Product Images.
Encourage product reviews:Customer product reviews can drive conversion because customers value the opinion of other customers. When you request customer feedback, you can include a request for product reviews.
Article source: Amazon official website