For inexperienced foreign trade salesmen, attending the Canton Fair may lead to customer questions that they cannot answer. In the face of this situation, you need to prepare in advance and understand the answers to common questions. Let’s take a look at the answers to common questions about attending the Canton Fair.
(1) If you are talking to a customer and your old customer comes, what should you do?
It is recommended to say to the user you are talking to: Sorry to bother you, I will go to say hello. Then say hello to the old customer and see if he/she will come later or ask other colleagues to help entertain him/her. Never follow up with the old customer yourself and then hand over the customer you are talking to to other colleagues to follow up.
(2) What should I do if I cannot quote at the exhibition site?
Sometimes, we cannot quote at the exhibition site due to some special requirements of customers. We can generously tell customers that we need to go back and calculate, and then quote to customers. We can ask customers when they want to receive the quote. Because some projects have deadlines, it is best to ask in advance.
(3) What should we do if we don’t understand some professional questions at the exhibition site?
This is normal. Foreign trade salesmen are not project engineers. It is normal not to understand some very professional questions. Don’t panic. Tell customers directly that they need to confirm with the project engineer. You can call the engineer on site. If you can contact the engineer, you need to respond to the customer on site. If you can’t contact the engineer, please respond to the customer later.
Remember not to pretend to understand and give random answers. Know what you know and don’t know what you don’t know.
(4) What should we do if the customer wants to take away the only new sample at the beginning of the project?
Generally, you need to explain it to the customer. After the explanation, they usually won’t take it away. If the factory has samples, ask the customer whether it is acceptable for SF Express to deliver to his hotel, Shenzhen to Guangzhou, and arrive the next morning. Or let the customer take it away on the last day or the second to last day. Let the customer choose.
(5) Old customers can make appointments, such as lunch, dinner or coffee break
You can make appointments with customers before the exhibition begins. Then, after the exhibition, you can have lunch, dinner or coffee break as agreed. First, you need to understand the customer’s dietary preferences and taboos.
(6) Customers may also have shopping requirements
This requires scheduling in advance.
For inexperienced foreign trade salesmen, participating in the Canton Fair may encounter customer questions that cannot be answered. This article provides answers to common problems in participating in the Canton Fair, including suggestions for dealing with old customers, inability to quote, and lack of understanding of professional issues. It also shares how to make appointments and handle customer shopping requirements. If faced with these problems, foreign trade salesmen can prepare in advance and respond to customers with a professional attitude, and do not pretend to understand.