Canton Fair booths are precious and limited. Many merchants cannot get booths, but they are still eager to seize this precious opportunity to develop customers. How to get a booth at the Canton Fair without a booth has become a problem. So, how to get a booth at the Canton Fair without a booth to develop new customers?
1. Meet new and old customers in advance:
If new and old customers you have contacted before come to visit this time, don’t be afraid to make an appointment with them. The appointment place can be the Canton Fair exhibition hall, restaurant or customer hotel. You can actually discuss with the customer.
And customers usually don’t ask you why you didn’t make an appointment with me at the booth? If the customer doesn’t ask, don’t take the initiative to explain why you are not at the booth. Commit to the goal, not to find excuses to explain. The reason is not important, what is important is the result you want to achieve.
2. Develop new customers at the exhibition site:
(1) Wait around the booth of your peers: If you see a customer chatting with a peer for a long time, you can wait for the customer to come out and then take the initiative to talk to the customer. Don’t let customers leave the competitor’s booth and you immediately follow them, or you may be reported by the competitor.
(2) Guerrilla warfare in the corresponding exhibition hall:
The advantage of this method is that you can move freely. You can go anywhere when there are many people. The disadvantage is that the customers may not be particularly accurate. Some customers just pass by or go to other exhibition halls after visiting their own brands.
When guerrilla warfare, you can bring some small gifts or goods that customers can use for themselves. Small gifts should not be too big or too heavy, as it is not easy for customers to carry.
In the catalog, it is recommended to use a single page and put the most eye-catching and advantageous products. Because the main purpose is to obtain the customer’s business card and contact number, and then send the catalog to the customer after contacting. If you carry a lot of thick catalogs and wander around the exhibition hall, it will be very tiring.
(3) Guerrilla warfare in places where customers gather:
For example, in various restaurants, cafes, beverage rooms, etc.
(4) Hire people to fight guerrilla warfare: Hire local students majoring in economics and trade in Guangzhou to fight guerrilla warfare.
3. Develop customers around the exhibition hall
The subway station is a relatively good thing. The disadvantage is that customers come from all walks of life. After all, we don’t know whether they are potential customers, and we can’t not exchange business cards or give small gifts just because they are not potential customers.
4. Meet customers in other places
We can always see foreign trade personnel encountering potential customers on airplanes, high-speed trains, subways, and even hotels. They should be possessed by koi, and basically the chance of meeting such customers is very small.
The booths at the Canton Fair are precious and limited, but merchants without booths can still participate in the Canton Fair and develop new customers by meeting with new and old customers in advance, developing new customers at the exhibition site, developing customers around the exhibition hall, and meeting customers in other places. Understand these four methods to help you find potential customers even if you don’t have a booth at the Canton Fair!