The mistake that novice exhibitors often make is: feeling too tired after dismantling the exhibition every day, returning to the hotel to rest immediately, and not taking memory notes for the day. The following are the correct practices for exhibitors at the Canton Fair after dismantling the exhibition:
1. After the end of the exhibition every day, according to the requirements mentioned by the customer in the notes, give priority to users with obvious willingness, specify a return visit schedule, and follow up in real time by phone and email. Customers cannot be tracked for too long. After the exhibition, customer data will be cleaned up within 3 days, distinguishing key customers, secondary key customers and general customers.
2. Process as soon as possible, users who confirm the price and order volume at the exhibition, contact by email, and use Whatsapp and phone tracking.
3. According to the potential customers at the exhibition, estimate the possible order volume in the first stage, which is convenient for calculating the conversion rate of potential customers and the statistical cost and benefit ratio.
4. Investigate competitors at the exhibition and collect possible prices of competitors through some agent skills. After the customer orders the sample, list the sample order form and sample sample schedule, serve the customer one by one, and take photos to confirm.
5. After 2-3 months of the exhibition, the customer will propose to visit the factory for cooperation, and the company should be prepared to receive him.
6. The backbone sales staff is responsible for understanding the customer’s schedule, receiving customer negotiations, discussing projects, whether the boss needs to participate, etc.
7. When customers come to visit the factory, the company’s hygiene should be solved as much as possible, especially the bathroom should be cleaned up, which is the most easily overlooked area.
8. After the exhibition, after discussions from March to May, the orders of interested customers will gradually decrease. At this time, the production department needs to formulate a production schedule. It is convenient for the backbone sales staff to grasp the production situation of the manufacturer and determine the delivery time of the customer, especially the letter of credit payment method. The production time must be accurate and cannot be delayed.
After the exhibition, novice exhibitors need to pay attention to the subsequent steps of the exhibition, such as efficiently following up with customers, understanding competitor information to collect market conditions, preparing details for customers to visit the factory, and reasonably arranging the production schedule to ensure that orders are delivered on time. These important details cannot be ignored and can help exhibitors achieve better business results after the exhibition.