The annual Canton Fair is a stage for various companies to showcase their products, and the exhibition process is particularly important. Before setting up the exhibition at the Canton Fair, companies need to make preparations in advance, determine the location of the booth, design the booth concept, prepare the required materials, etc. Let’s take a closer look at the process of setting up the exhibition at the Canton Fair and the ten tips for setting up the exhibition.
Canton Fair Exhibition Process:
1. Booth application: Submit the booth application in advance according to the official system of the Canton Fair for review.
2. Design plan approval: Submit the booth design plan to the organizer for review to ensure that the design complies with the exhibition regulations.
3. Exhibition preparation: Prepare display materials, product samples and promotional materials in advance.
4. On-site construction: A professional exhibition team will carry out on-site construction within the specified time.
5. Safety inspection: Conduct a safety inspection after the construction is completed to ensure that the booth structure is firm and safe.
6. Exhibit layout: Carefully arrange the exhibits to ensure that the display effect is neat and attractive.
7. Final inspection: Conduct a final inspection before the opening of the exhibition to ensure that all equipment is operating normally.
Ten tips for Canton Fair exhibition layout:
1. Advance arrangement: Make details of the overall planning layout in advance, such as design, material procurement, and personnel division of labor.
2. Highlight the key points: Ensure that key products and services are well displayed.
3. Clear signs: Set up clear signs and logos to facilitate the audience to understand the company and product information.
4. Orderly product display: Product display should be orderly and easy for the audience to identify and understand.
5. Somatosensory interaction: Set up interactive links such as product trials and interactive games to increase the audience’s participation and interest.
6. Professional image: Ensure that the exhibition staff are professionally dressed, behave appropriately, and provide professional services.
7. Effective communication: Train exhibition staff to communicate effectively, understand customer needs, and improve service quality.
8. Creative display: Use creative elements and novel display methods to attract audiences.
9. Use Canton Fair services: Make full use of the various services provided by the Canton Fair, such as electricity, network, cleaning, etc.
10. Information recording and tracking: Record potential user information and follow up properly after the exhibition.
The Canton Fair exhibition is an important stage for companies to display their products. Understanding the exhibition process and mastering exhibition skills are the core of successful booth display. This article analyzes the Canton Fair exhibition process in detail, as well as ten exhibition skills, including advance arrangements, highlighting key points, clear signs, physical interaction, etc. Through reasonable planning and layout and professional services, your booth will become a highlight that attracts attention and demonstrates strength.