The match here means that the search results must match the search terms entered by the buyer, and the main considerations are category relevance and text relevance.
1. Category relevance
Categories refer to the categories of products. The search function must first ensure category relevance in order to quickly locate similar products that the buyer needs.
Suppliers are advised to choose the correct and appropriate category when publishing products:
(1) Do not place the wrong category. Alibaba International Station will consider the malicious placement of products in incorrect categories in order to gain exposure as cheating. Such behavior will be severely cracked down by the platform’s anti-cheating mechanism and will have a negative impact on the supplier’s product display effect.
(2) Products with accurate categories should not be placed in the “Other” category. If the supplier has difficulty finding a suitable category or believes that the platform’s category construction is not reasonable, he or she can provide feedback to the platform at any time through customer service or account managers.
The image and title are active parts, but the category is placed under “stairs”. The product category relevance is low. The recommended solution is to place the product in the “stair parts” category. Particular attention should be paid to the distinction between the categories of the whole and the parts.
2. Text relevance
Text relevance refers to the search for a set of products that accurately match the needs of buyers. The search function will search based on key product information such as product title, attributes, keywords, and match it with the text relevance of the buyer’s search terms.
Suppliers are advised to make true, accurate, reasonable and complete key information descriptions when publishing products:
(1) The product terms should be reflected in the product title truthfully and accurately, and relevant modifiers and keywords can be added to the product title to better match the buyer’s search terms by improving attributes.
(2) Avoid stacking and abusing product keywords. The behavior of simply repeating keywords in product information descriptions, such as keyword stacking, keyword abuse, and title abuse, will not only not increase text relevance, but will reduce the search matching effect.
For example, the buyer’s search term is “12v led lights”, but the description text of the product repeatedly repeats “Led Strip”, which makes the title appear long and difficult to read, and is not helpful in improving the relevance of the text.