In the Internet industry, words such as social marketing, Internet celebrities, anchors, big names, events, and fan economy have frequently appeared in the media and industry circles in recent years. Whether it is e-commerce, content websites, mobile apps, or marketing management based on SNS (social network services), social media marketing is an indispensable and even top-priority topic. As practitioners of cross-border e-commerce, while we see the popularity of the domestic SNS marketing circle, we should also see the global SNS marketing phenomenon that has emerged on foreign social network platforms represented by Facebook and Twitter.
The new generation of SNS platforms is both a tool and a media. Because of the language, tools, media, VR interaction and other technologies, marketing behaviors on the network social SNS platform have many more favorable factors than traditional offline marketing. In the group with greater purchasing power, compared with price factors and product factors, social-based marketing factors will have a greater influence and will play a decisive role in purchasing decisions.
First, the mixed editing and display of rich text format, pictures, and voices can complete the combined marketing of text, voice, and pictures that can only appear in offline marketing conferences at the same time.
Second, because the new social content is stored in the form of dynamic pages for a long time, and theoretically can even be stored permanently, this type of content can be easily copied, backed up, and re-edited, greatly reducing the production and storage costs of marketing content, which is the largest cost in the early stages of marketing.
Third, through a new communication media system, the content we create can be used with the help of Web technology and the network of contacts on the SNS platform to achieve exponential rapid dissemination and coverage among different users, making marketing activities based on network social networking extremely powerful potential.
The significance of social networks to people is that they can help them obtain the information they need to meet their needs in life, work, and self-realization, while the purpose of e-commerce to sell goods or services is to meet the needs of buyers to achieve certain needs in their lives. Therefore, their ultimate goal is to meet the needs of the marketing targets. Usually, marketing serves as an information bridge before purchasing behavior, guiding the target audience of marketing to the e-commerce business and ultimately promoting purchasing behavior.