1) Reasonable composition
In the process of shooting product videos, some composition techniques should be used to make the videos more beautiful. The commonly used and effective composition methods are mainly the following.
The thirds composition method, sometimes also called the tic-tac-toe composition method, is a composition method often used in photography, painting, design and other arts. The thirds composition method refers to dividing the picture into three equal parts horizontally and vertically. The intersection of horizontal lines and directional lines becomes a sub-center, and each sub-center can be used to place the main product. This composition is suitable for main products with multi-form parallel intersections.
The diagonal composition method refers to arranging the main product on the diagonal line of the picture. This composition method can achieve a good depth effect and three-dimensional effect. At the same time, the lines formed in the picture can also attract attention.
The symmetrical composition method refers to placing the main product in the middle of the picture to form a symmetrical relationship. This composition method can give people a stable, formal and balanced visual experience.
2) Shooting angle
In order to present a more comprehensive product form to buyers, different shooting angles should be used to reflect the characteristics of different products when shooting product videos.
Flat shot means that the camera and the product are on the same horizontal line. This shooting method can shoot the front, side and inclined surface of the product. When shooting small commodities and snacks, flat shooting can be used to reflect the three-dimensional sense of the product.
Top shot means that the camera shoots from the top of the product downward. This shooting method can show the top surface of the product.
Upward shooting is a shooting method opposite to overhead shooting. It means that the camera shoots from the bottom up. For example, upward shooting can be used when shooting products such as chandeliers.
Macro refers to shooting at a close distance with a large magnification. It is often used to shoot small and exquisite products to reflect the exquisiteness of their subtle details, such as accessories.
3) Scene selection
When shooting the main video, choose a scene that matches the product. For example, for sports shoes, you can shoot a video of running or skateboarding. This can enhance the sense of immersion in the product, make it appear real and reliable, and bring consumers closer to the product, effectively increasing the conversion rate of the product.