There are two types of Pinterest users, personal users and business users. We can register an account through email, but if we have a Facebook account, we can also log in directly with the Facebook account, which is more convenient for joint marketing in the future. For business users, marketing tools such as Rich Pin can be used to increase exposure and sales.
1) Search for pictures of interest
There are two purposes for searching for pictures of interest on interest: one is to promote the store, collect and share interesting pictures; the other is to investigate the operating methods of other business users and find “big V” for future use. The interest here does not mean that one person is interested, but that most customers are interested. In other words, the preferences of the user group should be considered to increase followers in this way.
2) Follow the publishers and fans of interested pictures
When users see pictures of interest, they can share them directly to other social platforms such as Facebook through the “Share” button; they can also collect them by clicking the heart-shaped button in the upper left corner of the picture; they can also click the “Save” button to save the picture to the Board to show our followers.
When you are interested in a certain image publisher, you can click on the publisher’s avatar to view all the images in his board, or you can directly click the “Follow Board” button to follow the board and interact with the image publisher.
3) Drain traffic to shopping websites
As the name suggests, drainage means letting users discover our products from Pinterest, then become interested, and finally reach our store. The first step of drainage should be to be discovered, so there needs to be more exposure and to be searched and discovered by more users. Of course, generating purchase behavior is the result we most want to achieve.
(1) Increase followers.
Pinterest’s ranking mechanism is to prioritize the content posted by users who are already followed. In order to gain more followers, we first set a sufficiently attractive avatar, and the avatar must be real so that other users feel that you are a real person. If the purpose is brand promotion, you can use your own brand logo as the avatar.
(2) Convert old customers
If you want to quickly accumulate followers, the best candidates are customers in the store, especially loyal customers with a high repeat purchase rate. Pinterest can be used as a platform for publishing promotional activities, helping businesses to publish vouchers, discount information, etc. to encourage old customers to become followers.
(3) “Following” others.
We must first “follow” others on Pinterest to get some rewards, that is, “mutual following”. However, “following” others should not be blind, and avoid doing too much useless work.
lMany people like to add “big V” as friends. In fact, the probability of people with a lot of fans adding you is very low, but you can add followers by checking the followers of the “big V”.
lTry to choose individual users to follow. There are many avatars that are company logos at a glance, so adding friends to each other is not very meaningful.
lTry to choose users whose content is related to your own release.
lYou can choose to follow users followed by competitors.
lContact your old customers through channels such as internal messages and follow each other.