In order to improve the experience of using coupons, Amazon recently released new coupon submission requirements to ensure that consumers can get high-quality discounts. These new regulations will affect the coupons provided by sellers, so we need to understand and follow these regulations. Let’s analyze these new regulations in depth and explore common error handling methods.
1. Overview of the new regulations
According to the new regulations, Amazon coupon submission needs to follow the following pricing requirements:
ASIN must have a historical price (Was Price), which is the median price paid by customers in the past 90 days, excluding prices during limited-time promotions.
The current price (Current Price) of the ASIN must be at most 30% higher than the historical price.
The discounted price must be at least 5% lower than the historical price of the ASIN.
The discount range must be between 5%-50% based on the current site price of the ASIN.
These regulations apply to Amazon global sites, except for France and Turkey.
2. Special rules for France
In France, the requirements for coupon submission are slightly different:
The ASIN must have a reference price, and the current price must be equal to or lower than the product’s lowest price in the past 30 days.
The discounted price must be at least 2% lower than the ASIN’s lowest price in the past 30 days.
The discount range must be between 2%-50% based on the ASIN’s current price.
3. Scope of application
These new rules apply to all types of coupons, including regular coupons, Subscribe & Save coupons (US/Europe/Japan), and reorder coupons (US).
4. Common error handling
When a coupon ASIN is suppressed by the system due to an error, the coupon status in the Seller Central Coupon Dashboard will be displayed as “Needs attention”. Here are some common error handling methods:
When the coupon is in the submitted state, an error page appears, indicating that the ASIN does not meet the coupon price history requirements. At this time, the ASIN must have a certain sales history to be eligible for sales using the coupon.
By understanding and following these new regulations, we can ensure that our coupons meet Amazon’s requirements and provide consumers with a better shopping experience.