The product details page is the stage for the store to display products, and it is also the main battlefield for competing with similar products or stores. Whether the details page is attractive and persuasive is directly related to whether the buyer will place an order. If you want to have sales in an online store, the design and optimization of the details page is essential.
On Alibaba International Station, the details page is the main way for customers to learn about the product in detail. Because online stores are different from physical stores, in physical stores, if customers are interested in a certain product, they can use their eyes to see, their hands to touch, and their noses to smell, while the products in online stores are virtual. Therefore, a complete details page should include product descriptions, product details pictures, product function pictures or model renderings, product parameter pictures, brand stories, recommended matching and other content. Moreover, each part of the content should strive to solve a customer’s psychological doubts, which will help establish a professional and honest image of the store, thereby enhancing the customer’s sense of trust.
Product Description
The product description should select and describe each product separately. The writing of the copy and the page design should start from the buyer’s perspective and conform to the other party’s consumption habits, thereby improving the search engine optimization effect. In addition, clear, reasonable and compliant descriptions will also leave a very professional and deep impression on buyers, forming their own unified style and making buyers unforgettable.
First of all, product descriptions should not contain too much text. Although the combination of pictures and text can well show the details of the product, it is often the pictures rather than the text that attract buyers in the end. Therefore, when describing the details of the product, it is necessary to be concise and clear, try not to use words such as “no bargaining”, use network language appropriately, and avoid too much text content to violate language taboos.
Secondly, it is forbidden to exaggerate, fabricate or publish confusing information. Sellers should give a true and complete description of the basic attributes, quality and defects of the goods in all e-commerce channels such as product description pages and store pages. Therefore. When describing product details, it is necessary to be true, and it can be appropriately beautified, but it cannot be exaggerated or even fabricated product information. If the description of the product does not match the actual situation, it will cause a psychological gap in the buyer, resulting in an unsuccessful transaction. In addition, if the relevant regulations of the e-commerce platform are violated, the corresponding punishment of the platform must be accepted.