On e-commerce platforms, mobile traffic has always occupied a huge proportion. Although many people are still accustomed to using computers to operate and optimize pages, accurate data can tell us the real situation. The following will show you how to accurately view mobile traffic and why this work is very important.
1. Analyze mobile traffic
Get data report
Enter “Data Report” and click “Business Report”
Show/Hide Columns
Click “Show/Hide Columns” and check the relevant items
In this way, we can clearly analyze the data of mobile and desktop.
2. Result Analysis
Based on the analysis of actual store data, we found that the number of sessions and page views brought by mobile terminals are very amazing:
Mobile share of session number: 72.74%
Mobile share of page views: 75.54%
Conclusion: Amazon’s mobile traffic does account for more than 75%.
3. Importance of mobile
This means that we need to pay more attention to mobile terminals. Product operations need to be optimized in the following aspects:
Image loading speed and clarity
Concise product description
Reasonable A+ page layout
Smooth video playback, etc.
4. Optimization strategy:
If your category has a large proportion of mobile traffic, you should focus on mobile optimization.
If your category is still dominated by desktop traffic, you can continue to focus on desktop operations.
Limitations: Unfortunately, the data does not provide a comparison of the number of orders on mobile and desktop, but this does not affect our awareness of the importance of mobile traffic.
By analyzing the above data, we can clearly understand the importance of mobile traffic, which provides us with more in-depth guidance for optimizing e-commerce platforms.