Amazon’s Enhanced Brand Content (EBC) feature is a popular tool that allows brand-registered sellers to showcase the benefits, features, and uses of their products through more attractive and informative images and text. This greatly improves the quality of product display, leading to better sales and higher exposure. This article will explain how to use the EBC feature in Amazon and the considerations involved.
1. How to use the EBC feature
User Interface Operation Guide
Enter Amazon Seller Center and select the “Enhanced Brand Content” option in the Advertising menu.
Enter the SKU of the relevant Amazon ASIN, select the appropriate template as needed, and complete the text and image settings.
Save changes and submit, waiting for testing and review.
Confirm whether the content changes for a specific SKU have been published.
Add videos to share brand stories
Amazon now offers registered sellers the option to add video content to their ASINs. This provides sellers with a new way to showcase the appearance and quality assurance of their products.
2. Matters to Note
Product Description
Choose a suitable template and focus on the product features
Ensure that the buyer feels at home and use personalized replies
Respect the buyer’s opinions and provide high-quality solutions
Use QA to ask multiple questions to strengthen interaction with buyers
EBC processing and review
Amazon will process the content submitted by the seller within 7 days, and if rejected, give modification suggestions. Once processed, the EBC content will be displayed on the product page, which will bring high-quality product descriptions.
Modifying product descriptions under the Amazon Enhanced Brand Content (EBC) function is a good way to increase exposure and sales and make your product stand out. At the same time, choose a suitable template based on the product characteristics, and according to Amazon’s relevant standards, combine video to share brand stories, and you can empower your product display through the EBC function.