With the rise and popularity of cross-border micro-e-commerce, it will soon fill every corner of our lives. Just like the ubiquitous micro-businesses in 2014 and 2015. As long as you open the social software, you can see that many people are promoting various product information. Cross-border micro-e-commerce and micro-business are essentially the same, both of which use social platforms as the primary channel for promoting products. So why do both the former micro-businesses and the current cross-border micro-e-commerce need to pay attention to social platforms? This is because social platforms have extremely high traffic. Whether it is our own social platforms or foreign social platforms, there are a large number of people active on them every day. Take WeChat in my country as an example. It now has an active volume of about 600 million per day. And we also know that the more active the social platform is, the more people it has and the wider the scope of influence.
Therefore, it is the wisest choice for cross-border micro-e-commerce to enter such social platforms and use their excellent communication and promotion value to carry out marketing. To give a simple example, a cross-border micro-e-commerce company registers a WeChat account and then adds a large number of friends. Not only can it send product information to the circle of friends for marketing, but it can also chat and interact with friends on the account one-on-one to promote products. Once the promotion is successful, it may also bring about the effect of word-of-mouth communication. In this way, the performance of cross-border micro-e-commerce is greatly improved.
Of course, cross-border micro-e-commerce can only achieve better marketing results by choosing social platforms with high popularity and high user activity. If you choose social platforms with very low popularity and user activity, it is basically a waste of energy. Therefore, if you want to be a successful cross-border micro-e-commerce company, you must first understand the social platforms we introduced earlier.