Cross-border micro-e-commerce is like a spark that can start a prairie fire. From a few years ago when only a few people were engaged in this field, to now it has formed a huge scale and is showing an increasingly fierce form. This rapid development is shocking. However, behind the bright development situation, there are also some people who are “drowned” in this field because they are “not good at water” and become losers in the army of cross-border micro-e-commerce.
Looking at those who unfortunately become losers in the army of cross-border micro-e-commerce, we can find such a phenomenon that their failure is inseparable from their choice of products. Products are the most critical part of the marketing process. Without good products, no matter how good the marketing ability is, it will be useless. Therefore, if you want to become a successful cross-border micro-e-commerce, you must first make good products.
So, what kind of products are suitable for cross-border micro-e-commerce? This requires us to consider three aspects.
1. Product price
When choosing a product, product price is a crucial factor. Because if the product price is too cheap, it will bring great obstacles to later sales. Generally speaking, international shipping costs are much higher than domestic shipping costs. If the unit price of the product is too low, and the international shipping costs are much higher than the unit price of the product, not only will you not make any profit, you may even lose money. More importantly, it will reduce the buyer’s desire to buy. Imagine, would you buy a product that costs 300 yuan and costs 400 yuan for shipping? Therefore, it is not okay to have a product price that is too low. However, this does not mean that the higher the product price, the better.
2. Product Type
Cross-border micro-e-commerce needs to consider many aspects when choosing product types.
First of all, it must be easy to transport. Because the larger the volume or the heavier the weight of the product, the higher the shipping cost. So it is best to choose those “small, convenient, and light” products. “Convenient” means easy to transport. For example, those products that need to be handled with care, are easy to break or damage, are not easy to transport. If the product is damaged during transportation, it will not only fail to sell, but also cause transaction disputes and delay the buyer’s time. And the transportation price of such products is also relatively high. For example, ceramics and glass ornaments have very strict requirements for transportation conditions, so they must be carefully selected.
The second is the customs clearance and customs clearance issues. my country’s laws stipulate that some products cannot pass customs or are prohibited from international express delivery.
When choosing products, they must be screened, and all products that belong to the prohibited list must be resolutely eliminated.
Finally, choose consumable products, such as food, beverages, clothing, cosmetics, and medicines. Only consumable products are easy to cause repeated purchases, which can not only cultivate trust between yourself and buyers, but also retain a large number of customers and spread word of mouth, bringing more profits to yourself.
3. Product market
No matter how good the product selection is, if there is no market, it will not survive in this field. This requires cross-border micro-e-commerce to be able to investigate the market. For those saturated markets, unless you have far superior competitiveness than your competitors, you need to give up decisively. Only by choosing those product markets that are still in the blue ocean area can you be more successful.
The blue ocean zone refers to the unknown market space to be developed. The market competition in these industries is still in its infancy and is not fierce, but there is great demand from buyers, so it is easier to seize business opportunities. According to the current industry situation, the markets for beauty and health, maternity and infant products, telephone and communications, sports and entertainment are still in the blue ocean zone, while the market competition for household goods, toys, clothing, jewelry and watches is already very fierce.
In short, fierce market competition requires unique vision and keen market insight. Only in this way can we accurately grasp the psychological needs of buyers and choose products that meet market trends and buyers’ preferences. When you have highly competitive products, you can carve out your own niche in the field of cross-border micro-e-commerce.